audit_gbp_profile

Scores a Google Business Profile out of 100 from the details you give (categories, reviews and review recency, photos, services, products, posts, links, hours, service area) and returns a priority-ordered fix list. Weighted by what actually brings in calls. Unknown fields are listed for checking, never counted as passes. Read the values off the profile (or ask the user) and pass what you have.

read-only

Argument	Type	Description
city	string	Main city/suburb
name	string	Business name on the profile
has_logo	boolean	Logo set
has_cover	boolean	Cover photo set
hours_set	boolean	Opening hours set
chat_links	boolean	Chat/SMS/WhatsApp links set
booking_url	string	Booking link, or empty string if none
description	string	Description text
website_url	string	Website link on the profile
photos_count	number	Total photos
review_count	number	Total reviews
address_shown	boolean	Street address visible on the profile
service_areas	array	Service areas listed
average_rating	number	Star rating, e.g. 4.8
products_count	number	Number of products
services_count	number	Number of services listed
opening_date_set	boolean	Opening date set
primary_category	string	Primary category
posts_last_30_days	number	Posts in the last 30 days
reply_rate_percent	number	% of reviews with an owner reply
reviews_last_30_days	number	Reviews in the last 30 days
additional_categories	array	Additional categories ([] if none)
days_since_newest_review	number	Days since the newest review
is_service_area_business	boolean	True if the business goes to customers (tradie, mobile service)
services_with_descriptions	number	Services that have a description

Input schema (JSON)

{
  "type": "object",
  "properties": {
    "city": {
      "type": "string",
      "description": "Main city/suburb"
    },
    "name": {
      "type": "string",
      "description": "Business name on the profile"
    },
    "has_logo": {
      "type": "boolean",
      "description": "Logo set"
    },
    "has_cover": {
      "type": "boolean",
      "description": "Cover photo set"
    },
    "hours_set": {
      "type": "boolean",
      "description": "Opening hours set"
    },
    "chat_links": {
      "type": "boolean",
      "description": "Chat/SMS/WhatsApp links set"
    },
    "booking_url": {
      "type": "string",
      "description": "Booking link, or empty string if none"
    },
    "description": {
      "type": "string",
      "description": "Description text"
    },
    "website_url": {
      "type": "string",
      "description": "Website link on the profile"
    },
    "photos_count": {
      "type": "number",
      "description": "Total photos"
    },
    "review_count": {
      "type": "number",
      "description": "Total reviews"
    },
    "address_shown": {
      "type": "boolean",
      "description": "Street address visible on the profile"
    },
    "service_areas": {
      "type": "array",
      "items": {
        "type": "string"
      },
      "description": "Service areas listed"
    },
    "average_rating": {
      "type": "number",
      "description": "Star rating, e.g. 4.8"
    },
    "products_count": {
      "type": "number",
      "description": "Number of products"
    },
    "services_count": {
      "type": "number",
      "description": "Number of services listed"
    },
    "opening_date_set": {
      "type": "boolean",
      "description": "Opening date set"
    },
    "primary_category": {
      "type": "string",
      "description": "Primary category"
    },
    "posts_last_30_days": {
      "type": "number",
      "description": "Posts in the last 30 days"
    },
    "reply_rate_percent": {
      "type": "number",
      "description": "% of reviews with an owner reply"
    },
    "reviews_last_30_days": {
      "type": "number",
      "description": "Reviews in the last 30 days"
    },
    "additional_categories": {
      "type": "array",
      "items": {
        "type": "string"
      },
      "description": "Additional categories ([] if none)"
    },
    "days_since_newest_review": {
      "type": "number",
      "description": "Days since the newest review"
    },
    "is_service_area_business": {
      "type": "boolean",
      "description": "True if the business goes to customers (tradie, mobile service)"
    },
    "services_with_descriptions": {
      "type": "number",
      "description": "Services that have a description"
    }
  }
}

audit_website_local_seo

Fetches one public web page and checks its local SEO layer: title and H1 naming the service and area, click-to-call link, LocalBusiness schema, name and phone matching the Google profile, indexability, robots.txt, sitemap, mobile viewport, forms, review proof. Returns a score and a priority-ordered fix list. Only reads the page.

read-only

Argument	Type	Description
url*	string	Page to check, usually the homepage or the page the Google profile links to
phone	string	Optional: phone as on the Google profile
suburb	string	Optional: main suburb/city
main_service	string	Optional: main service, e.g. 'electrician'
business_name	string	Optional: name as on the Google profile

Input schema (JSON)

{
  "type": "object",
  "required": [
    "url"
  ],
  "properties": {
    "url": {
      "type": "string",
      "description": "Page to check, usually the homepage or the page the Google profile links to"
    },
    "phone": {
      "type": "string",
      "description": "Optional: phone as on the Google profile"
    },
    "suburb": {
      "type": "string",
      "description": "Optional: main suburb/city"
    },
    "main_service": {
      "type": "string",
      "description": "Optional: main service, e.g. 'electrician'"
    },
    "business_name": {
      "type": "string",
      "description": "Optional: name as on the Google profile"
    }
  }
}

build_review_link

Turns a Google Place ID into a direct 'write a review' link that opens the review box, plus a printable QR code image. Catches the common mistake of using a CID or Maps ID instead of a Place ID.

read-only

Argument	Type	Description
place_id*	string	Google Place ID (usually starts with ChIJ). Find it with Google's Place ID finder
business_name	string	Optional, for labelling

Input schema (JSON)

{
  "type": "object",
  "required": [
    "place_id"
  ],
  "properties": {
    "place_id": {
      "type": "string",
      "description": "Google Place ID (usually starts with ChIJ). Find it with Google's Place ID finder"
    },
    "business_name": {
      "type": "string",
      "description": "Optional, for labelling"
    }
  }
}

check_business_name

Checks a Google Business Profile name against Google's naming rules (no keywords, locations, taglines, phone numbers, hours). Keyword-stuffed names are the most common cause of suspensions. Returns PASS/RISK/FAIL, each problem with its fix, and the likely real name.

read-only

Argument	Type	Description
city	string	Optional: city or suburb the business is in
name*	string	The name exactly as it appears on the profile
category	string	Optional: primary GBP category
legal_or_signage_name	string	Optional: the name on signage, invoices or ABN registration. Words also in this name are allowed

Input schema (JSON)

{
  "type": "object",
  "required": [
    "name"
  ],
  "properties": {
    "city": {
      "type": "string",
      "description": "Optional: city or suburb the business is in"
    },
    "name": {
      "type": "string",
      "description": "The name exactly as it appears on the profile"
    },
    "category": {
      "type": "string",
      "description": "Optional: primary GBP category"
    },
    "legal_or_signage_name": {
      "type": "string",
      "description": "Optional: the name on signage, invoices or ABN registration. Words also in this name are allowed"
    }
  }
}

check_gbp_description

Checks a Google Business Profile description before it's saved: the 750-character limit, links, prices or promotions (not allowed), keyword stuffing, AI-style filler, missing area or services, and what shows before 'More'. Gives a four-block structure that works.

read-only

Argument	Type	Description
city	string	Optional: main city or suburb
services	array	Optional: main services that should be mentioned
description*	string	The description text
business_name	string	Optional

Input schema (JSON)

{
  "type": "object",
  "required": [
    "description"
  ],
  "properties": {
    "city": {
      "type": "string",
      "description": "Optional: main city or suburb"
    },
    "services": {
      "type": "array",
      "items": {
        "type": "string"
      },
      "description": "Optional: main services that should be mentioned"
    },
    "description": {
      "type": "string",
      "description": "The description text"
    },
    "business_name": {
      "type": "string",
      "description": "Optional"
    }
  }
}

check_gbp_post

Checks a Google Business Profile post before publishing so it doesn't get rejected: phone numbers in the text (a top cause of silent rejections), link shorteners, contact details, all caps, gimmicky punctuation, regulated products, length. Returns fixes and a three-line post format that publishes reliably.

read-only

Argument	Type	Description
text*	string	The post text
button	string	Optional: the button type planned, e.g. 'Learn more', 'Call now', 'Book'

Input schema (JSON)

{
  "type": "object",
  "required": [
    "text"
  ],
  "properties": {
    "text": {
      "type": "string",
      "description": "The post text"
    },
    "button": {
      "type": "string",
      "description": "Optional: the button type planned, e.g. 'Learn more', 'Call now', 'Book'"
    }
  }
}

check_review_reply

Checks an owner's reply to a Google review before posting it: privacy leaks (addresses, invoice numbers, health details), offers to change a review, argumentative tone, generic one-liners, length. Gives advice suited to the star rating.

read-only

Argument	Type	Description
reply*	string	The drafted reply
stars	number	Star rating of the review (1-5)
review_text	string	Optional: the review being replied to

Input schema (JSON)

{
  "type": "object",
  "required": [
    "reply"
  ],
  "properties": {
    "reply": {
      "type": "string",
      "description": "The drafted reply"
    },
    "stars": {
      "type": "number",
      "description": "Star rating of the review (1-5)"
    },
    "review_text": {
      "type": "string",
      "description": "Optional: the review being replied to"
    }
  }
}

check_review_request

Checks the SMS or email a business sends to ask for Google reviews against Google's review policy and the Australian Consumer Law: incentives, review gating (only asking happy customers), asking for 5 stars, scripting the review. Returns problems, fixes and a compliant template.

read-only

Argument	Type	Description
message*	string	The review request message text

Input schema (JSON)

{
  "type": "object",
  "required": [
    "message"
  ],
  "properties": {
    "message": {
      "type": "string",
      "description": "The review request message text"
    }
  }
}

compare_nap

Checks that a business's name, address and phone (NAP) match across directory listings, ignoring formatting differences (St vs Street, +61 vs 0, Pty Ltd). Paste each listing's details or text. Returns real mismatches and a list of Australian directories worth having.

read-only

Argument	Type	Description
listings*	array	Listings to compare
reference*	object	The correct details, as on the Google profile

Input schema (JSON)

{
  "type": "object",
  "required": [
    "reference",
    "listings"
  ],
  "properties": {
    "listings": {
      "type": "array",
      "items": {
        "type": "object",
        "properties": {
          "name": {
            "type": "string",
            "description": ""
          },
          "text": {
            "type": "string",
            "description": "Or paste the listing text instead of fields"
          },
          "phone": {
            "type": "string",
            "description": ""
          },
          "source": {
            "type": "string",
            "description": "e.g. Yellow Pages"
          },
          "address": {
            "type": "string",
            "description": ""
          }
        }
      },
      "description": "Listings to compare"
    },
    "reference": {
      "type": "object",
      "properties": {
        "name": {
          "type": "string",
          "description": "Business name"
        },
        "phone": {
          "type": "string",
          "description": "Phone"
        },
        "address": {
          "type": "string",
          "description": "Street address (omit for a hidden-address service business)"
        }
      },
      "description": "The correct details, as on the Google profile"
    }
  }
}

draft_spam_report

Drafts a factual report about a competitor's Google listing that breaks the guidelines (keyword-stuffed name, fake address, duplicates, fake reviews, closed business), with where to send it and the evidence to attach. Only drafts the text. Nothing is submitted.

read-only

Argument	Type	Description
issue*	string	Type of violation
evidence	array	Optional: links or facts that prove it
competitor_name*	string	Listing name as shown on Google

Input schema (JSON)

{
  "type": "object",
  "required": [
    "competitor_name",
    "issue"
  ],
  "properties": {
    "issue": {
      "enum": [
        "keyword_name",
        "fake_address",
        "duplicate",
        "fake_reviews",
        "closed"
      ],
      "type": "string",
      "description": "Type of violation"
    },
    "evidence": {
      "type": "array",
      "items": {
        "type": "string"
      },
      "description": "Optional: links or facts that prove it"
    },
    "competitor_name": {
      "type": "string",
      "description": "Listing name as shown on Google"
    }
  }
}

optimisation_checklist

Returns the full step-by-step Google Business Profile optimisation checklist an agency works through (categories, name, description, contact links, service area, hours, attributes, services, products, photos, reviews, posts, booking, website and citations), tailored to the trade and city.

read-only

Argument	Type	Description
city	string	e.g. Melbourne
business_type	string	e.g. electrician, hair salon
service_area_business	boolean	True if they go to the customer (default true)

Input schema (JSON)

{
  "type": "object",
  "properties": {
    "city": {
      "type": "string",
      "description": "e.g. Melbourne"
    },
    "business_type": {
      "type": "string",
      "description": "e.g. electrician, hair salon"
    },
    "service_area_business": {
      "type": "boolean",
      "description": "True if they go to the customer (default true)"
    }
  }
}

suspension_triage

For a suspended, disabled, unverified or limited Google Business Profile: ranks the likely causes from yes/no answers, says whether to appeal, re-verify or wait, and lists the evidence to gather plus a video verification shot list. Answer what you know and leave the rest out.

read-only

Argument	Type	Description
status*	string	What Google shows: suspended, disabled, pending verification, limited, not showing
website_mismatch	boolean	Website name/phone/area doesn't match the profile
multiple_profiles	boolean	More than one profile for the same business
po_box_or_mailbox	boolean	Address is a PO box or mailbox
recent_major_edits	boolean	Changed name/address/category/phone recently
restricted_category	boolean	Locksmith, garage door, towing, pest control, removalist or similar high-spam category
name_has_extra_words	boolean	Name has keywords, suburb or tagline not on signage
phone_not_local_or_tracking

Google Business Profile & Local SEO Checker

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audit_gbp_profile Read-only

Google Business Profile & Local SEO Checker

Registry entry

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audit_gbp_profile Read-only

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