Estimates what a buyer might pay for a small agency, service or SaaS business, in US dollars.
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Estimates what a buyer might pay for a small agency, productized service, consultancy or software (SaaS) business. Returns a worst case, a base case and a best case in US dollars, from published US sale prices. An estimate, not a formal valuation.
The kind of business. A productized service sells a fixed scope for a fixed price.
Profit before tax for the last 12 months, after the owner's pay. A loss is a negative number.
Revenue for the last 12 months, in US dollars.
Software only. Customers lost each month: low (under 2%), mid (2% to 5%), high (over 5%).
Revenue in the last 12 months: down (it dropped), flat (flat or up less than 10%), up (up 10% to 30%), fast (up more than 30%).
What the owner took in salary, bonuses and personal costs in the same 12 months. 0 when not given.
Service businesses only. Share of revenue on retainer, subscription or contract: low (under 30%), mid (30% to 60%), high (over 60%).
Share of revenue from the biggest client: low (under 15%), mid (15% to 25%), high (over 25%).
How much the business needs its founder for sales, client contact and decisions: low (it runs without the founder), mid, high (it needs the founder for everything).
Pick your client. Values in capitals, like YOUR_TOKEN, are yours to fill in.
Run in a terminal
claude mcp add --transport http business-valuation https://productize.co/mcp
Estimates what a buyer might pay for a small agency, productized service, consultancy or software (SaaS) business. Returns a worst case, a base case and a best case in US dollars, from published US sale prices. An estimate, not a formal valuation.
| Argument | Type | Description |
|---|---|---|
| type* | string | The kind of business. A productized service sells a fixed scope for a fixed price. |
| churn | string | Software only. Customers lost each month: low (under 2%), mid (2% to 5%), high (over 5%). |
| growth | string | Revenue in the last 12 months: down (it dropped), flat (flat or up less than 10%), up (up 10% to 30%), fast (up more than 30%). |
| profit* | number | Profit before tax for the last 12 months, after the owner's pay. A loss is a negative number. |
| revenue* | number | Revenue for the last 12 months, in US dollars. |
| owner_pay | number | What the owner took in salary, bonuses and personal costs in the same 12 months. 0 when not given. |
| recurring | string | Service businesses only. Share of revenue on retainer, subscription or contract: low (under 30%), mid (30% to 60%), high (over 60%). |
| top_client | string | Share of revenue from the biggest client: low (under 15%), mid (15% to 25%), high (over 25%). |
| founder_dependence | string | How much the business needs its founder for sales, client contact and decisions: low (it runs without the founder), mid, high (it needs the founder for everything). |
{
"type": "object",
"required": [
"type",
"revenue",
"profit"
],
"properties": {
"type": {
"enum": [
"agency",
"productized",
"consultancy",
"saas"
],
"type": "string",
"description": "The kind of business. A productized service sells a fixed scope for a fixed price."
},
"churn": {
"enum": [
"low",
"mid",
"high"
],
"type": "string",
"description": "Software only. Customers lost each month: low (under 2%), mid (2% to 5%), high (over 5%)."
},
"growth": {
"enum": [
"down",
"flat",
"up",
"fast"
],
"type": "string",
"description": "Revenue in the last 12 months: down (it dropped), flat (flat or up less than 10%), up (up 10% to 30%), fast (up more than 30%)."
},
"profit": {
"type": "number",
"description": "Profit before tax for the last 12 months, after the owner's pay. A loss is a negative number."
},
"revenue": {
"type": "number",
"description": "Revenue for the last 12 months, in US dollars."
},
"owner_pay": {
"type": "number",
"description": "What the owner took in salary, bonuses and personal costs in the same 12 months. 0 when not given."
},
"recurring": {
"enum": [
"low",
"mid",
"high"
],
"type": "string",
"description": "Service businesses only. Share of revenue on retainer, subscription or contract: low (under 30%), mid (30% to 60%), high (over 60%)."
},
"top_client": {
"enum": [
"low",
"mid",
"high"
],
"type": "string",
"description": "Share of revenue from the biggest client: low (under 15%), mid (15% to 25%), high (over 25%)."
},
"founder_dependence": {
"enum": [
"low",
"mid",
"high"
],
"type": "string",
"description": "How much the business needs its founder for sales, client contact and decisions: low (it runs without the founder), mid, high (it needs the founder for everything)."
}
},
"additionalProperties": false
}We read every tool's name, description and inputs the way the model will, looking for instructions hidden from you. A clean result means no warning signs, not a guarantee. Scanned Nov 13, 2026.