Rahul D Sarker: Marketing & RevOps Tools

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "visitorsA",
    "conversionsA",
    "visitorsB",
    "conversionsB"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "visitorsA": {
      "type": "number",
      "description": "Visitors in variant A (control)"
    },
    "visitorsB": {
      "type": "number",
      "description": "Visitors in variant B (test)"
    },
    "conversionsA": {
      "type": "number",
      "description": "Conversions in variant A (control)"
    },
    "conversionsB": {
      "type": "number",
      "description": "Conversions in variant B (test)"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "smbCount",
    "smbAcv",
    "entCount",
    "entAcv"
  ],
  "properties": {
    "entAcv": {
      "type": "number",
      "description": "Average annual contract value (ACV) for enterprise customers"
    },
    "smbAcv": {
      "type": "number",
      "description": "Average annual contract value (ACV) for SMB customers"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "entCount": {
      "type": "number",
      "description": "Number of enterprise customers"
    },
    "smbCount": {
      "type": "number",
      "description": "Number of SMB customers"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "audience",
    "dailyImpressions",
    "freqCap"
  ],
  "properties": {
    "freqCap": {
      "type": "number",
      "description": "Fatigue frequency ceiling (average frequency where CPMs/CPA start rising)"
    },
    "audience": {
      "type": "number",
      "description": "Audience / reach size (unique people the ad set can reach)"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "dailyImpressions": {
      "type": "number",
      "description": "Daily impressions delivered"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "impressions",
    "reach"
  ],
  "properties": {
    "reach": {
      "type": "number",
      "description": "Reach (unique users) in the period"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "impressions": {
      "type": "number",
      "description": "Impressions delivered in the period"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "monthlySpend",
    "fraudPct",
    "leakagePct"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "fraudPct": {
      "type": "number",
      "description": "Estimated share of spend lost to invalid/fraudulent traffic, as a percentage"
    },
    "leakagePct": {
      "type": "number",
      "description": "Estimated share of spend lost to tracking/attribution leakage, as a percentage"
    },
    "monthlySpend": {
      "type": "number",
      "description": "Total monthly ad spend"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "adSpend",
    "netSales"
  ],
  "properties": {
    "adSpend": {
      "type": "number",
      "description": "Advertising spend for the latest period"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "netSales": {
      "type": "number",
      "description": "Net sales for the same period (after returns, discounts and taxes)"
    },
    "priorAdSpend": {
      "type": "number",
      "description": "Optional: advertising spend for the prior period"
    },
    "priorNetSales": {
      "type": "number",
      "description": "Optional: net sales for the prior period"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "revenueGoal",
    "acv",
    "leadToCustomerPct",
    "visitorToLeadPct"
  ],
  "properties": {
    "acv": {
      "type": "number",
      "description": "Average contract value"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "revenueGoal": {
      "type": "number",
      "description": "Annual revenue goal"
    },
    "visitorToLeadPct": {
      "type": "number",
      "description": "Visitor-to-lead conversion rate, as a percentage"
    },
    "leadToCustomerPct": {
      "type": "number",
      "description": "Lead-to-customer close rate, as a percentage"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "arr",
    "conservativeMultiple",
    "marketMultiple",
    "premiumMultiple"
  ],
  "properties": {
    "arr": {
      "type": "number",
      "description": "Current annual recurring revenue (ARR)"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "customMultiple": {
      "type": "number",
      "description": "Your own or a specific comp's multiple, optional"
    },
    "marketMultiple": {
      "type": "number",
      "description": "Market/typical revenue multiple"
    },
    "premiumMultiple": {
      "type": "number",
      "description": "Premium revenue multiple"
    },
    "conservativeMultiple": {
      "type": "number",
      "description": "Conservative revenue multiple"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "acv",
    "delayWeeks",
    "dealsPerYear"
  ],
  "properties": {
    "acv": {
      "type": "number",
      "description": "Average annual contract value"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "delayWeeks": {
      "type": "number",
      "description": "Implementation delay, in weeks, from signature to go-live"
    },
    "dealsPerYear": {
      "type": "number",
      "description": "Number of deals per year"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "metric",
    "value"
  ],
  "properties": {
    "value": {
      "type": "number",
      "description": "The value to judge"
    },
    "metric": {
      "enum": [
        "ltv_cac_ratio",
        "cac_payback_months",
        "monthly_churn_pct",
        "net_revenue_retention_pct",
        "gross_revenue_retention_pct",
        "rule_of_40",
        "magic_number",
        "burn_multiple",
        "saas_quick_ratio",
        "saas_gross_margin_pct",
        "roas",
        "website_conversion_pct",
        "marketing_budget_pct_revenue",
        "nps"
      ],
      "type": "string",
      "description": "Which metric. Percent metrics take percentages (e.g. 3 for 3%); ratios take the multiple (e.g. 3.2)"
    },
    "segment": {
      "enum": [
        "smb",
        "mid_market",
        "enterprise"
      ],
      "type": "string",
      "description": "Customer segment, for payback, churn and NRR (default smb)"
    },
    "grossMarginPct": {
      "type": "number",
      "description": "Gross margin %, for ROAS: the verdict then uses break-even ROAS"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "bootExit",
    "bootOwnershipPct",
    "ventureExit",
    "ventureOwnershipPct"
  ],
  "properties": {
    "bootExit": {
      "type": "number",
      "description": "Projected exit value, bootstrapped path"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "ventureExit": {
      "type": "number",
      "description": "Projected exit value, venture-backed path"
    },
    "bootOwnershipPct": {
      "type": "number",
      "description": "Your ownership at exit, bootstrapped path, as a percentage"
    },
    "ventureOwnershipPct": {
      "type": "number",
      "description": "Your ownership after dilution, venture-backed path, as a percentage"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "budget",
    "stage"
  ],
  "properties": {
    "stage": {
      "enum": [
        "preRevenue",
        "earlyGrowth",
        "scaling",
        "mature"
      ],
      "type": "string",
      "description": "Company stage: preRevenue (pre-revenue / finding PMF), earlyGrowth (early growth), scaling (scaling), mature (mature / category leader)"
    },
    "budget": {
      "type": "number",
      "description": "Monthly marketing budget"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "revenue",
    "growthRatePct",
    "fixedBurn",
    "grossMarginPct"
  ],
  "properties": {
    "revenue": {
      "type": "number",
      "description": "Current monthly revenue"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "fixedBurn": {
      "type": "number",
      "description": "Fixed monthly burn, costs that do not scale with revenue"
    },
    "growthRatePct": {
      "type": "number",
      "description": "Monthly revenue growth rate, as a percentage"
    },
    "grossMarginPct": {
      "type": "number",
      "description": "Gross margin, as a percentage"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "cac",
    "monthlyArpa",
    "grossMarginPct"
  ],
  "properties": {
    "cac": {
      "type": "number",
      "description": "Fully-loaded customer acquisition cost"
    },
    "segment": {
      "enum": [
        "smb",
        "mid_market",
        "enterprise"
      ],
      "type": "string",
      "description": "Customer segment for the benchmark verdict: smb, mid_market or enterprise (default smb)"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "monthlyArpa": {
      "type": "number",
      "description": "Average monthly revenue per account"
    },
    "grossMarginPct": {
      "type": "number",
      "description": "Gross margin, as a percentage"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "cartsPerMonth",
    "abandonmentRatePct",
    "avgOrderValue",
    "recoveryRatePct"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "avgOrderValue": {
      "type": "number",
      "description": "Average order value"
    },
    "cartsPerMonth": {
      "type": "number",
      "description": "Carts created per month"
    },
    "recoveryRatePct": {
      "type": "number",
      "description": "Recovery rate from a win-back flow, as a percentage"
    },
    "abandonmentRatePct": {
      "type": "number",
      "description": "Abandonment rate, as a percentage (industry average is near 70%)"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "currentCpa",
    "monthlyInflationPct",
    "maxCpa"
  ],
  "properties": {
    "maxCpa": {
      "type": "number",
      "description": "Maximum viable CPA before the channel loses money"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "currentCpa": {
      "type": "number",
      "description": "Current cost per acquisition (CPA)"
    },
    "monthlyInflationPct": {
      "type": "number",
      "description": "Monthly CPA inflation rate, as a percentage"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "properties": {
    "days": {
      "type": "integer",
      "maximum": 21,
      "minimum": 1,
      "description": "How many days ahead to look, 1 to 21 (default 7)"
    },
    "timezone": {
      "type": "string",
      "maxLength": 60,
      "description": "IANA time zone for the times shown, e.g. \"America/New_York\" or \"Asia/Kolkata\" (default Asia/Kolkata)"
    },
    "meetingType": {
      "type": "string",
      "maxLength": 40,
      "description": "A meeting type id, if more than one is offered"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "yourSpend",
    "yourSovPct",
    "competitorSovPct"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "yourSpend": {
      "type": "number",
      "description": "Your monthly ad spend"
    },
    "yourSovPct": {
      "type": "number",
      "description": "Your share of voice / impression share in the category, as a percentage"
    },
    "competitorSovPct": {
      "type": "number",
      "description": "Competitor share of voice, as a percentage, e.g. from an auction-insights tool"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "visitors",
    "conversions",
    "target"
  ],
  "properties": {
    "target": {
      "type": "number",
      "description": "Target number of conversions to reach"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "visitors": {
      "type": "number",
      "description": "Visitors in the period"
    },
    "conversions": {
      "type": "number",
      "description": "Conversions (signups, leads, or purchases) in that same period"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "spend",
    "cpa",
    "decayPct"
  ],
  "properties": {
    "cpa": {
      "type": "number",
      "description": "Current CPA / CAC"
    },
    "spend": {
      "type": "number",
      "description": "Current monthly ad spend"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "decayPct": {
      "type": "number",
      "description": "CPA inflation per doubling of spend, as a percentage"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "spend",
    "leads",
    "convPct"
  ],
  "properties": {
    "leads": {
      "type": "number",
      "description": "Leads generated"
    },
    "spend": {
      "type": "number",
      "description": "Ad spend"
    },
    "convPct": {
      "type": "number",
      "description": "Lead-to-customer conversion rate, as a percentage"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "dailySpend",
    "cpa",
    "variants",
    "convPerVariant"
  ],
  "properties": {
    "cpa": {
      "type": "number",
      "description": "Expected CPA"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "variants": {
      "type": "number",
      "description": "Number of variants being tested"
    },
    "dailySpend": {
      "type": "number",
      "description": "Daily test spend"
    },
    "convPerVariant": {
      "type": "number",
      "description": "Conversions needed per variant for a stable read"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "reps",
    "hoursWastedPerWeek",
    "hourlyCost"
  ],
  "properties": {
    "reps": {
      "type": "number",
      "description": "Reps/users on the CRM"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "hourlyCost": {
      "type": "number",
      "description": "Fully-loaded hourly cost per rep"
    },
    "hoursWastedPerWeek": {
      "type": "number",
      "description": "Hours per week lost to bad data, per rep"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "budget",
    "acv"
  ],
  "properties": {
    "acv": {
      "type": "number",
      "description": "Average contract value"
    },
    "budget": {
      "type": "number",
      "description": "Total monthly budget"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "activeCustomers",
    "singleProductSharePct",
    "expectedAttachRatePct",
    "crossSellAcv"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "crossSellAcv": {
      "type": "number",
      "description": "Cross-sell ACV"
    },
    "activeCustomers": {
      "type": "number",
      "description": "Active customers"
    },
    "expectedAttachRatePct": {
      "type": "number",
      "description": "Expected attach rate among eligible customers, as a percentage"
    },
    "singleProductSharePct": {
      "type": "number",
      "description": "Share of customers on a single product (not yet cross-sold), as a percentage"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "buttonColorHex",
    "backgroundColorHex",
    "size",
    "placement"
  ],
  "properties": {
    "size": {
      "enum": [
        "large",
        "medium",
        "small"
      ],
      "type": "string",
      "description": "Button size: large/prominent, medium, or small/text-like"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "placement": {
      "enum": [
        "primary",
        "inline",
        "buried"
      ],
      "type": "string",
      "description": "Placement: primary (above fold, standout), inline with content, or buried (below fold/crowded)"
    },
    "buttonColorHex": {
      "type": "string",
      "description": "Button color as a hex code, e.g. \"#7C3AED\""
    },
    "backgroundColorHex": {
      "type": "string",
      "description": "Background color as a hex code, e.g. \"#FAFAFB\""
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "arr",
    "monthlyExpansionPct"
  ],
  "properties": {
    "arr": {
      "type": "number",
      "description": "Current ARR"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "monthlyExpansionPct": {
      "type": "number",
      "description": "Net monthly expansion rate from existing accounts, as a percentage"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "totalAccounts",
    "csmCount",
    "healthyAccountsPerCsm"
  ],
  "properties": {
    "csmCount": {
      "type": "number",
      "description": "Number of customer success managers"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "totalAccounts": {
      "type": "number",
      "description": "Total accounts under management"
    },
    "healthyAccountsPerCsm": {
      "type": "number",
      "description": "Healthy accounts per CSM, before retention starts slipping"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "repsDoingResearch",
    "leadsResearchedPerWeek",
    "minutesPerLead",
    "hourlyCost",
    "toolCostPerMonth"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "hourlyCost": {
      "type": "number",
      "description": "Fully-loaded hourly cost per rep"
    },
    "minutesPerLead": {
      "type": "number",
      "description": "Minutes per lead spent on manual research"
    },
    "toolCostPerMonth": {
      "type": "number",
      "description": "Enrichment tool cost per month"
    },
    "repsDoingResearch": {
      "type": "number",
      "description": "Reps doing manual research"
    },
    "leadsResearchedPerWeek": {
      "type": "number",
      "description": "Leads researched per week, per rep"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "upfrontPayment",
    "termMonths",
    "monthsElapsed"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "termMonths": {
      "type": "number",
      "description": "Contract term, in months"
    },
    "monthsElapsed": {
      "type": "number",
      "description": "Months elapsed since the contract started"
    },
    "upfrontPayment": {
      "type": "number",
      "description": "Upfront payment collected"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "listAcv",
    "discountPct",
    "termYears",
    "grossMarginPct"
  ],
  "properties": {
    "listAcv": {
      "type": "number",
      "description": "List (undiscounted) annual contract value"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "termYears": {
      "type": "number",
      "description": "Contract term, in years"
    },
    "discountPct": {
      "type": "number",
      "description": "Discount offered, as a percentage"
    },
    "grossMarginPct": {
      "type": "number",
      "description": "Gross margin, as a percentage"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "avgSessionSeconds",
    "pagesPerSession",
    "engagedSharePct"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "engagedSharePct": {
      "type": "number",
      "description": "Engaged-visitor share, as a percentage: roughly how far into a session real intent forms"
    },
    "pagesPerSession": {
      "type": "number",
      "description": "Pages per session"
    },
    "avgSessionSeconds": {
      "type": "number",
      "description": "Average session duration, in seconds"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "existingCustomers",
    "adoptionRatePct",
    "upsellAcv",
    "newLogoCac"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "upsellAcv": {
      "type": "number",
      "description": "Annual contract value of the upsell"
    },
    "newLogoCac": {
      "type": "number",
      "description": "CAC to acquire a new logo, for comparison"
    },
    "adoptionRatePct": {
      "type": "number",
      "description": "Share of existing customers expected to take the upsell offer, as a percentage"
    },
    "existingCustomers": {
      "type": "number",
      "description": "Number of existing customers"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "query"
  ],
  "properties": {
    "limit": {
      "type": "integer",
      "maximum": 10,
      "minimum": 1,
      "description": "How many matches, 1 to 10 (default 5)"
    },
    "query": {
      "type": "string",
      "maxLength": 200,
      "minLength": 2,
      "description": "What to calculate, in plain words"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "monthlySignups",
    "conversionRatePct",
    "timeToUpgradeMonths",
    "paidAcv"
  ],
  "properties": {
    "paidAcv": {
      "type": "number",
      "description": "Annual contract value once a user converts to paid"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "monthlySignups": {
      "type": "number",
      "description": "Free signups per month"
    },
    "conversionRatePct": {
      "type": "number",
      "description": "Free-to-paid conversion rate, as a percentage"
    },
    "timeToUpgradeMonths": {
      "type": "number",
      "description": "Average time to upgrade, in months"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "clicks",
    "impressionSharePct",
    "convRatePct",
    "valuePerConversion"
  ],
  "properties": {
    "clicks": {
      "type": "number",
      "description": "Current clicks per month"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "convRatePct": {
      "type": "number",
      "description": "Click-to-conversion rate, as a percentage"
    },
    "impressionSharePct": {
      "type": "number",
      "description": "Search impression share, as a percentage"
    },
    "valuePerConversion": {
      "type": "number",
      "description": "Value per conversion"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "revenue",
    "infrastructureCost",
    "supportCost"
  ],
  "properties": {
    "revenue": {
      "type": "number",
      "description": "Annual recurring revenue"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "supportCost": {
      "type": "number",
      "description": "Support and delivery cost"
    },
    "infrastructureCost": {
      "type": "number",
      "description": "Cloud/infrastructure cost"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "cash",
    "grossBurn",
    "revenue",
    "burnReductionPct"
  ],
  "properties": {
    "cash": {
      "type": "number",
      "description": "Cash in bank"
    },
    "revenue": {
      "type": "number",
      "description": "Monthly revenue"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "grossBurn": {
      "type": "number",
      "description": "Gross monthly burn"
    },
    "burnReductionPct": {
      "type": "number",
      "description": "Burn reduction from efficiency gains, as a percentage"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "ideas"
  ],
  "properties": {
    "ideas": {
      "type": "array",
      "items": {
        "type": "object",
        "required": [
          "name",
          "impact",
          "confidence",
          "ease"
        ],
        "properties": {
          "ease": {
            "type": "number",
            "description": "Ease score, 1-10"
          },
          "name": {
            "type": "string",
            "description": "Name of the growth idea"
          },
          "impact": {
            "type": "number",
            "description": "Impact score, 1-10"
          },
          "confidence": {
            "type": "number",
            "description": "Confidence score, 1-10"
          }
        }
      },
      "description": "List of growth ideas to score and rank"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "arr"
  ],
  "properties": {
    "arr": {
      "type": "number",
      "description": "Current annual recurring revenue (ARR)"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "totalContacts",
    "annualDecayRatePct",
    "monthsSinceLastCleanse"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "totalContacts": {
      "type": "number",
      "description": "Total contacts in the database"
    },
    "annualDecayRatePct": {
      "type": "number",
      "description": "Annual data decay rate, as a percentage, B2B data typically decays 20-30%/year"
    },
    "monthsSinceLastCleanse": {
      "type": "number",
      "description": "Months since the database was last cleansed/verified"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "impressionSharePct",
    "conversions",
    "valuePerConversion"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "conversions": {
      "type": "number",
      "description": "Conversions per month, now"
    },
    "impressionSharePct": {
      "type": "number",
      "description": "Current impression share, as a percentage"
    },
    "valuePerConversion": {
      "type": "number",
      "description": "Value per conversion"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "salary",
    "loadedPct",
    "recruiting",
    "rampMonths",
    "fractionalMonthly"
  ],
  "properties": {
    "salary": {
      "type": "number",
      "description": "Full-time CMO base salary"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "loadedPct": {
      "type": "number",
      "description": "Benefits + overhead loading on top of salary, as a percentage, e.g. 30 for 30%"
    },
    "rampMonths": {
      "type": "number",
      "description": "Months of ramp before the full-time hire delivers impact"
    },
    "recruiting": {
      "type": "number",
      "description": "Recruiting / search cost for the full-time hire"
    },
    "fractionalMonthly": {
      "type": "number",
      "description": "Fractional CMO monthly retainer"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "activeCustomers",
    "slowSupportSharePct",
    "excessChurnPct",
    "annualRevenuePerCustomer"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "excessChurnPct": {
      "type": "number",
      "description": "Extra annual churn among those affected, from poor experience, as a percentage"
    },
    "activeCustomers": {
      "type": "number",
      "description": "Active customers"
    },
    "slowSupportSharePct": {
      "type": "number",
      "description": "Share of customers hitting slow support (breaching your response SLA), as a percentage"
    },
    "annualRevenuePerCustomer": {
      "type": "number",
      "description": "Annual revenue per customer (ARPU)"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "size",
    "localization",
    "competition",
    "regulatory",
    "payments"
  ],
  "properties": {
    "size": {
      "enum": [
        "high",
        "med",
        "low"
      ],
      "type": "string",
      "description": "Market size / demand: high/med/low. Weight 30"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "payments": {
      "enum": [
        "high",
        "med",
        "low"
      ],
      "type": "string",
      "description": "Payments & go-to-market readiness: high/med/low. Weight 15"
    },
    "regulatory": {
      "enum": [
        "high",
        "med",
        "low"
      ],
      "type": "string",
      "description": "Regulatory / compliance ease: high/med/low. Weight 15"
    },
    "competition": {
      "enum": [
        "high",
        "med",
        "low"
      ],
      "type": "string",
      "description": "Whitespace vs. competition: high/med/low. Weight 20"
    },
    "localization": {
      "enum": [
        "high",
        "med",
        "low"
      ],
      "type": "string",
      "description": "Localization ease (language, product): high/med/low. Weight 20"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "headline",
    "keyword",
    "offer",
    "cta",
    "visual"
  ],
  "properties": {
    "cta": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "CTA wording is consistent (weight 15)"
    },
    "offer": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Ad offer / promise matches the page (weight 25)"
    },
    "visual": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Creative visuals match the page (weight 10)"
    },
    "keyword": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Target keyword present above the fold (weight 20)"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "headline": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Ad headline echoed in the page H1 (weight 30)"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "industryFit",
    "companySizeFit",
    "budgetConfirmed",
    "decisionMakerAccess",
    "serviceableGeography"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "industryFit": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Right industry / vertical, weight 25"
    },
    "companySizeFit": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Right company size, weight 20"
    },
    "budgetConfirmed": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Budget confirmed or implied, weight 20"
    },
    "decisionMakerAccess": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Talking to a decision-maker, weight 20"
    },
    "serviceableGeography": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Serviceable geography, weight 15"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "specificTangibleOutcome",
    "deliversValueFast",
    "appealingFormat",
    "feelsCredible",
    "relevantToIcpProblem"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "feelsCredible": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Feels credible / worth an email (weight 15)"
    },
    "appealingFormat": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Format is appealing, tool/template over PDF (weight 15)"
    },
    "deliversValueFast": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Delivers value fast, not a 40-page slog (weight 20)"
    },
    "relevantToIcpProblem": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Directly relevant to your ICP's problem (weight 25)"
    },
    "specificTangibleOutcome": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Promises a specific, tangible outcome (weight 25)"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "signupsPerMonth",
    "corporateEmailSharePct",
    "corporateCloseRatePct",
    "personalCloseRatePct"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "signupsPerMonth": {
      "type": "number",
      "description": "Signups per month"
    },
    "personalCloseRatePct": {
      "type": "number",
      "description": "Personal-email close rate, as a percentage"
    },
    "corporateCloseRatePct": {
      "type": "number",
      "description": "Corporate-email close rate, as a percentage"
    },
    "corporateEmailSharePct": {
      "type": "number",
      "description": "Corporate-email share, as a percentage, vs gmail/outlook/free personal domains"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "monthlyLeads",
    "currentResponseMinutes",
    "targetResponseMinutes",
    "conversionAtTargetPct",
    "dealValue"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "dealValue": {
      "type": "number",
      "description": "Average deal value"
    },
    "monthlyLeads": {
      "type": "number",
      "description": "Inbound leads per month"
    },
    "conversionAtTargetPct": {
      "type": "number",
      "description": "Lead-to-deal conversion rate when responding at the target speed, as a percentage"
    },
    "targetResponseMinutes": {
      "type": "number",
      "description": "Target response time, in minutes"
    },
    "currentResponseMinutes": {
      "type": "number",
      "description": "Current average response time, in minutes"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "cpc",
    "landingConvPct",
    "closeRatePct",
    "contractValue",
    "grossMarginPct"
  ],
  "properties": {
    "cpc": {
      "type": "number",
      "description": "LinkedIn cost per click"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "closeRatePct": {
      "type": "number",
      "description": "Lead-to-customer close rate, as a percentage"
    },
    "contractValue": {
      "type": "number",
      "description": "Contract value"
    },
    "grossMarginPct": {
      "type": "number",
      "description": "Gross margin, as a percentage"
    },
    "landingConvPct": {
      "type": "number",
      "description": "Landing page conversion rate, as a percentage"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "population",
    "lookalikePct",
    "seed"
  ],
  "properties": {
    "seed": {
      "type": "number",
      "description": "Seed audience size (customers/leads the model is built from)"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "population": {
      "type": "number",
      "description": "Target market population (addressable users in the country/region)"
    },
    "lookalikePct": {
      "type": "number",
      "description": "Lookalike percentage, e.g. 1 for tightest match, 10 for broadest"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "arpa",
    "grossMarginPct",
    "currentChurnPct",
    "improvedChurnPct"
  ],
  "properties": {
    "arpa": {
      "type": "number",
      "description": "Monthly revenue per account (ARPA)"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "grossMarginPct": {
      "type": "number",
      "description": "Gross margin, as a percentage"
    },
    "currentChurnPct": {
      "type": "number",
      "description": "Current monthly churn, as a percentage"
    },
    "improvedChurnPct": {
      "type": "number",
      "description": "Improved monthly churn, as a percentage"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "ltv",
    "grossMarginPct",
    "cac"
  ],
  "properties": {
    "cac": {
      "type": "number",
      "description": "Fully-loaded customer acquisition cost"
    },
    "ltv": {
      "type": "number",
      "description": "Customer LTV (revenue basis)"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "grossMarginPct": {
      "type": "number",
      "description": "Gross margin, as a percentage, applied to LTV"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "annualRevenue"
  ],
  "properties": {
    "posture": {
      "enum": [
        "maintain",
        "grow",
        "aggressive"
      ],
      "type": "string",
      "description": "Growth posture benchmark: 'maintain' (~6% of revenue, hold position), 'grow' (~11%, take share), or 'aggressive' (~18%, capture the market). Defaults to 'grow'."
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "customPct": {
      "type": "number",
      "description": "Custom percentage of revenue, overrides the posture benchmark when set"
    },
    "annualRevenue": {
      "type": "number",
      "description": "Annual revenue"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "dailyBudget",
    "estCpa"
  ],
  "properties": {
    "estCpa": {
      "type": "number",
      "description": "Estimated CPA (cost per optimization event)"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "dailyBudget": {
      "type": "number",
      "description": "Daily ad budget"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "wonCustomerValue",
    "microToCustomerRatePct",
    "monthlyMicroConversions"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "wonCustomerValue": {
      "type": "number",
      "description": "Value of a won customer"
    },
    "microToCustomerRatePct": {
      "type": "number",
      "description": "Micro-action to customer conversion rate, as a percentage"
    },
    "monthlyMicroConversions": {
      "type": "number",
      "description": "Micro-conversions per month"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "steps",
    "guestCheckout",
    "walletPay",
    "autofillSupported",
    "correctMobileInputs"
  ],
  "properties": {
    "steps": {
      "enum": [
        "one",
        "two",
        "threeplus"
      ],
      "type": "string",
      "description": "Checkout steps/screens: one (single page), two, or threeplus"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "walletPay": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Wallet / one-tap pay (Apple/Google Pay) available"
    },
    "guestCheckout": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Guest checkout available"
    },
    "autofillSupported": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Autofill & saved details supported"
    },
    "correctMobileInputs": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Correct mobile input types & keyboards used"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "monthlyVisitors",
    "leadConversionPct",
    "mqlRatePct",
    "monthlySpend"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "mqlRatePct": {
      "type": "number",
      "description": "Lead-to-MQL rate, as a percentage"
    },
    "monthlySpend": {
      "type": "number",
      "description": "Monthly marketing spend driving this traffic"
    },
    "monthlyVisitors": {
      "type": "number",
      "description": "Monthly website visitors"
    },
    "leadConversionPct": {
      "type": "number",
      "description": "Visitor-to-lead conversion rate, as a percentage"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "monthlyMqls",
    "salesAcceptRatePct",
    "costPerMql"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "costPerMql": {
      "type": "number",
      "description": "Cost per MQL"
    },
    "monthlyMqls": {
      "type": "number",
      "description": "MQLs generated per month"
    },
    "salesAcceptRatePct": {
      "type": "number",
      "description": "Share of MQLs sales accepts as genuine SQLs, as a percentage"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "startingMrr",
    "newMrr",
    "expansionMrr",
    "resurrectedMrr",
    "contractionMrr",
    "churnedMrr"
  ],
  "properties": {
    "newMrr": {
      "type": "number",
      "description": "New MRR from new logos"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "churnedMrr": {
      "type": "number",
      "description": "MRR lost to cancellations/churn"
    },
    "startingMrr": {
      "type": "number",
      "description": "Starting MRR"
    },
    "expansionMrr": {
      "type": "number",
      "description": "Expansion MRR from existing customers"
    },
    "contractionMrr": {
      "type": "number",
      "description": "MRR lost to downgrades/contraction"
    },
    "resurrectedMrr": {
      "type": "number",
      "description": "Resurrected MRR from win-back customers"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "mrr"
  ],
  "properties": {
    "mrr": {
      "type": "number",
      "description": "Current monthly recurring revenue (MRR)"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "monthlyChurnAndContraction": {
      "type": "number",
      "description": "Expected monthly dollars lost to churn and contraction, optional, defaults to 0"
    },
    "monthlyExpansionAndNewBusiness": {
      "type": "number",
      "description": "Expected monthly dollars added from new business plus expansion, optional, defaults to 0"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "customerBase",
    "promoterPct",
    "detractorPct",
    "referralRatePct"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "promoterPct": {
      "type": "number",
      "description": "Share of respondents who are promoters (score 9-10), as a percentage"
    },
    "customerBase": {
      "type": "number",
      "description": "Customers surveyed or in the base"
    },
    "detractorPct": {
      "type": "number",
      "description": "Share of respondents who are detractors (score 0-6), as a percentage"
    },
    "referralRatePct": {
      "type": "number",
      "description": "Share of promoters who refer someone, as a percentage"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "arr",
    "annualGrossChurnPct",
    "annualExpansionPct"
  ],
  "properties": {
    "arr": {
      "type": "number",
      "description": "Current annual recurring revenue (ARR)"
    },
    "segment": {
      "enum": [
        "smb",
        "mid_market",
        "enterprise"
      ],
      "type": "string",
      "description": "Customer segment for the benchmark verdict: smb, mid_market or enterprise (default smb)"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "annualExpansionPct": {
      "type": "number",
      "description": "Annual expansion from upsell and cross-sell, as a percentage"
    },
    "annualGrossChurnPct": {
      "type": "number",
      "description": "Annual gross revenue churn, as a percentage"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "demosBookedPerMonth",
    "noShowRatePct",
    "heldDemoCloseRatePct",
    "avgDealValue"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "avgDealValue": {
      "type": "number",
      "description": "Average deal value"
    },
    "noShowRatePct": {
      "type": "number",
      "description": "Current no-show rate, as a percentage"
    },
    "demosBookedPerMonth": {
      "type": "number",
      "description": "Demos booked per month"
    },
    "heldDemoCloseRatePct": {
      "type": "number",
      "description": "Close rate for held demos, as a percentage"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "organicClicks",
    "avgCpc",
    "brandedSharePct"
  ],
  "properties": {
    "avgCpc": {
      "type": "number",
      "description": "Average cost-per-click if these keywords were paid"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "organicClicks": {
      "type": "number",
      "description": "Monthly organic clicks"
    },
    "brandedSharePct": {
      "type": "number",
      "description": "Branded share of traffic, as a percentage (traffic you would likely get for free anyway)"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "keywords"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "keywords": {
      "type": "array",
      "items": {
        "type": "string"
      },
      "description": "List of search keywords/queries to grade"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "aov",
    "grossMarginPct",
    "targetProfitPct",
    "currentCpa"
  ],
  "properties": {
    "aov": {
      "type": "number",
      "description": "Average order / contract value"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "currentCpa": {
      "type": "number",
      "description": "Current CPA"
    },
    "grossMarginPct": {
      "type": "number",
      "description": "Gross margin, as a percentage"
    },
    "targetProfitPct": {
      "type": "number",
      "description": "Target profit margin to keep after ad cost, as a percentage"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "openOpportunities",
    "winRatePct",
    "avgDealValue",
    "cycleDays"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "cycleDays": {
      "type": "number",
      "description": "Average sales cycle length, in days"
    },
    "winRatePct": {
      "type": "number",
      "description": "Win rate, as a percentage"
    },
    "avgDealValue": {
      "type": "number",
      "description": "Average deal value (ACV)"
    },
    "openOpportunities": {
      "type": "number",
      "description": "Number of open opportunities"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "platformRevenue",
    "actualRevenue",
    "adSpend"
  ],
  "properties": {
    "adSpend": {
      "type": "number",
      "description": "Total ad spend"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "actualRevenue": {
      "type": "number",
      "description": "Actual revenue from backend / finance system"
    },
    "platformRevenue": {
      "type": "number",
      "description": "Sum of revenue all ad platforms report"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "budget",
    "cpc",
    "convRatePct"
  ],
  "properties": {
    "cpc": {
      "type": "number",
      "description": "Average cost per click"
    },
    "budget": {
      "type": "number",
      "description": "Monthly budget"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "convRatePct": {
      "type": "number",
      "description": "Click-to-conversion rate, as a percentage"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "price",
    "volume",
    "unitCost",
    "priceChangePct",
    "elasticity"
  ],
  "properties": {
    "price": {
      "type": "number",
      "description": "Current price"
    },
    "volume": {
      "type": "number",
      "description": "Current volume, units per month"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "unitCost": {
      "type": "number",
      "description": "Unit / delivery cost"
    },
    "elasticity": {
      "type": "number",
      "description": "Price elasticity of demand: percent volume change per 1% price change, usually negative"
    },
    "priceChangePct": {
      "type": "number",
      "description": "Price change, as a percentage (positive = increase, negative = cut)"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "ttv",
    "selfserve",
    "price",
    "viral",
    "value"
  ],
  "properties": {
    "ttv": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Time-to-value is minutes, not weeks: yes/partial/no. Weight 25"
    },
    "price": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Price point supports self-serve / low ACV: yes/partial/no. Weight 15"
    },
    "value": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Value is obvious before talking to sales: yes/partial/no. Weight 20"
    },
    "viral": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Natural virality or collaboration built in: yes/partial/no. Weight 15"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "selfserve": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "A user can onboard with no human help: yes/partial/no. Weight 25"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "disappointed",
    "retention",
    "organic",
    "nps"
  ],
  "properties": {
    "nps": {
      "enum": [
        "strong",
        "ok",
        "weak"
      ],
      "type": "string",
      "description": "Strong NPS & referrals: strong, ok, or weak/no. Weight 20"
    },
    "organic": {
      "enum": [
        "strong",
        "ok",
        "weak"
      ],
      "type": "string",
      "description": "Organic / word-of-mouth pull: strong, ok, or weak/no. Weight 20"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "retention": {
      "enum": [
        "strong",
        "ok",
        "weak"
      ],
      "type": "string",
      "description": "Retention curve flattens (users stick): strong, ok, or weak/no. Weight 30"
    },
    "disappointed": {
      "enum": [
        "strong",
        "ok",
        "weak"
      ],
      "type": "string",
      "description": "\"Very disappointed if it went away\" test (>40%): strong, ok (mixed), or weak/no. Weight 30"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "toursStarted",
    "step1CompletionPct",
    "step2CompletionPct",
    "step3CompletionPct",
    "activationPct"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "toursStarted": {
      "type": "number",
      "description": "Tours started per month"
    },
    "activationPct": {
      "type": "number",
      "description": "Percentage of finishers who activate (reach the product's aha moment)"
    },
    "step1CompletionPct": {
      "type": "number",
      "description": "Percentage who complete step 1"
    },
    "step2CompletionPct": {
      "type": "number",
      "description": "Percentage who go from step 1 to step 2"
    },
    "step3CompletionPct": {
      "type": "number",
      "description": "Percentage who go from step 2 to step 3 (finish)"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "dau",
    "mau"
  ],
  "properties": {
    "dau": {
      "type": "number",
      "description": "Daily active users"
    },
    "mau": {
      "type": "number",
      "description": "Monthly active users"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "slug"
  ],
  "properties": {
    "slug": {
      "type": "string",
      "maxLength": 300,
      "minLength": 2,
      "description": "The slug or URL, e.g. \"why-server-side-capi-cut-signal-loss\" or https://rahuldsarker.co/insights/…"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "productAdoptionTrend",
    "executiveSponsorStrength",
    "supportSentimentTrend",
    "realisedValueVsGoals",
    "accountArr"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "accountArr": {
      "type": "number",
      "description": "Account ARR"
    },
    "productAdoptionTrend": {
      "enum": [
        "positive",
        "flat",
        "negative"
      ],
      "type": "string",
      "description": "Product adoption / usage trend, weight 30"
    },
    "realisedValueVsGoals": {
      "enum": [
        "positive",
        "flat",
        "negative"
      ],
      "type": "string",
      "description": "Realised value vs. goals, weight 30"
    },
    "supportSentimentTrend": {
      "enum": [
        "positive",
        "flat",
        "negative"
      ],
      "type": "string",
      "description": "Support sentiment / ticket trend, weight 20"
    },
    "executiveSponsorStrength": {
      "enum": [
        "positive",
        "flat",
        "negative"
      ],
      "type": "string",
      "description": "Executive sponsor strength, weight 20"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "properties": {
    "email": {
      "type": "string",
      "maxLength": 200
    },
    "phone": {
      "type": "string",
      "maxLength": 40,
      "description": "With country code, e.g. +1 415 555 0100"
    },
    "company": {
      "type": "string",
      "maxLength": 120
    },
    "message": {
      "type": "string",
      "maxLength": 2000,
      "description": "What they want help with, in their words"
    },
    "lastName": {
      "type": "string",
      "maxLength": 80
    },
    "confirmed": {
      "type": "boolean",
      "description": "True only after the person has seen these exact details and asked to be contacted"
    },
    "firstName": {
      "type": "string",
      "maxLength": 80
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "visitors",
    "windowDays",
    "matchRatePct",
    "targetFreq",
    "cpm"
  ],
  "properties": {
    "cpm": {
      "type": "number",
      "description": "Retargeting CPM"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "visitors": {
      "type": "number",
      "description": "Monthly unique visitors"
    },
    "targetFreq": {
      "type": "number",
      "description": "Target weekly impressions per user"
    },
    "windowDays": {
      "type": "number",
      "description": "Retargeting window, in days"
    },
    "matchRatePct": {
      "type": "number",
      "description": "Cookie / match rate, as a percentage"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "revenue",
    "spend",
    "marginPct"
  ],
  "properties": {
    "spend": {
      "type": "number",
      "description": "Total ad spend"
    },
    "revenue": {
      "type": "number",
      "description": "Revenue attributed to the ad spend"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "marginPct": {
      "type": "number",
      "description": "Gross margin, as a percentage, e.g. 60 for 60%"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "totalRevenue",
    "totalSpend",
    "platformRoas"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "totalSpend": {
      "type": "number",
      "description": "Total marketing spend across all channels"
    },
    "platformRoas": {
      "type": "number",
      "description": "Blended ROAS as reported by the ad platform(s)"
    },
    "totalRevenue": {
      "type": "number",
      "description": "Total revenue from all sources (backend/store, not the ad platform)"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "yoyGrowthPct",
    "profitMarginPct"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "yoyGrowthPct": {
      "type": "number",
      "description": "Year-over-year revenue growth, as a percentage"
    },
    "profitMarginPct": {
      "type": "number",
      "description": "EBITDA or FCF margin, as a percentage (can be negative)"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "name"
  ],
  "properties": {
    "name": {
      "type": "string",
      "maxLength": 80,
      "minLength": 2,
      "description": "Calculator tool name, e.g. \"roas_calculator\""
    },
    "arguments": {
      "type": "object",
      "description": "The calculator's inputs, including optional currency (e.g. \"USD\")",
      "propertyNames": {
        "type": "string"
      },
      "additionalProperties": {}
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "cohortSize",
    "monthlyChurnPct"
  ],
  "properties": {
    "segment": {
      "enum": [
        "smb",
        "mid_market",
        "enterprise"
      ],
      "type": "string",
      "description": "Customer segment for the benchmark verdict: smb, mid_market or enterprise (default smb)"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "cohortSize": {
      "type": "number",
      "description": "Starting cohort size (number of customers)"
    },
    "monthlyChurnPct": {
      "type": "number",
      "description": "Monthly logo churn rate, as a percentage"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "currentArr",
    "priorArr",
    "priorPeriodSalesAndMarketingSpend"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "priorArr": {
      "type": "number",
      "description": "Prior period ARR"
    },
    "currentArr": {
      "type": "number",
      "description": "Current period ARR"
    },
    "priorPeriodSalesAndMarketingSpend": {
      "type": "number",
      "description": "Sales and marketing spend in the prior period"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "newMrr",
    "expansionMrr",
    "contractionMrr",
    "churnedMrr"
  ],
  "properties": {
    "newMrr": {
      "type": "number",
      "description": "New MRR added this period"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "churnedMrr": {
      "type": "number",
      "description": "MRR lost to cancellations/churn"
    },
    "expansionMrr": {
      "type": "number",
      "description": "Expansion MRR from existing customers"
    },
    "contractionMrr": {
      "type": "number",
      "description": "MRR lost to downgrades/contraction"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "arr",
    "yoyGrowthPct",
    "nrrPct",
    "grossMarginPct"
  ],
  "properties": {
    "arr": {
      "type": "number",
      "description": "Current annual recurring revenue (ARR)"
    },
    "nrrPct": {
      "type": "number",
      "description": "Net revenue retention, as a percentage"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "yoyGrowthPct": {
      "type": "number",
      "description": "Year-over-year growth rate, as a percentage"
    },
    "grossMarginPct": {
      "type": "number",
      "description": "Gross margin, as a percentage"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "baseCycleDays",
    "decisionMakers",
    "daysPerExtraStakeholder",
    "complianceGate"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "baseCycleDays": {
      "type": "number",
      "description": "Base cycle length for a single buyer, in days"
    },
    "complianceGate": {
      "enum": [
        "none",
        "security",
        "securityLegal",
        "full"
      ],
      "type": "string",
      "description": "Compliance/procurement gate: none (0 days), security (security review, 15 days), securityLegal (security + legal, 30 days), or full (security + legal + procurement, 50 days)"
    },
    "decisionMakers": {
      "type": "number",
      "description": "Number of decision-makers involved"
    },
    "daysPerExtraStakeholder": {
      "type": "number",
      "description": "Days added per extra stakeholder beyond the first"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "leads",
    "toMqlPct",
    "toSqlPct",
    "toOppPct",
    "toWinPct"
  ],
  "properties": {
    "leads": {
      "type": "number",
      "description": "Leads per month, top of funnel"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "toMqlPct": {
      "type": "number",
      "description": "Lead → MQL conversion rate, as a percentage"
    },
    "toOppPct": {
      "type": "number",
      "description": "SQL → Opportunity conversion rate, as a percentage"
    },
    "toSqlPct": {
      "type": "number",
      "description": "MQL → SQL conversion rate, as a percentage"
    },
    "toWinPct": {
      "type": "number",
      "description": "Opportunity → Win conversion rate, as a percentage"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "rampMonths",
    "monthlyQuota",
    "monthlyCost",
    "hires"
  ],
  "properties": {
    "curve": {
      "enum": [
        "linear",
        "slow",
        "fast"
      ],
      "type": "string",
      "description": "Ramp shape: linear (default), slow start, or fast start"
    },
    "hires": {
      "type": "number",
      "description": "Number of reps being hired"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "rampMonths": {
      "type": "number",
      "description": "Months until a new rep is fully productive"
    },
    "monthlyCost": {
      "type": "number",
      "description": "Fully loaded monthly cost per rep"
    },
    "monthlyQuota": {
      "type": "number",
      "description": "Monthly bookings of a fully ramped rep"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "query"
  ],
  "properties": {
    "type": {
      "enum": [
        "article",
        "guide",
        "case_study"
      ],
      "type": "string",
      "description": "Only return one kind of content"
    },
    "limit": {
      "type": "integer",
      "maximum": 10,
      "minimum": 1,
      "description": "How many results, 1 to 10 (default 5)"
    },
    "query": {
      "type": "string",
      "maxLength": 200,
      "minLength": 2,
      "description": "What to look for, in plain words, e.g. \"server-side CAPI signal loss\" or \"RevOps for Series A SaaS\""
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "baseCpm",
    "monthlyBudget",
    "season"
  ],
  "properties": {
    "season": {
      "enum": [
        "normal",
        "backToSchool",
        "blackFriday",
        "q4",
        "january"
      ],
      "type": "string",
      "description": "Season: normal (baseline), backToSchool (Aug-Sep), blackFriday (BFCM peak), q4 (Nov-Dec holiday), january (post-holiday reset)"
    },
    "baseCpm": {
      "type": "number",
      "description": "Baseline CPM"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "monthlyBudget": {
      "type": "number",
      "description": "Monthly budget"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "seatsPurchased",
    "seatsActive",
    "renewalArr"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "renewalArr": {
      "type": "number",
      "description": "Renewal ARR at stake for this account"
    },
    "seatsActive": {
      "type": "number",
      "description": "Seats actively used (e.g. active in the last 30 days)"
    },
    "seatsPurchased": {
      "type": "number",
      "description": "Seats purchased"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "motion",
    "pricing",
    "cash",
    "product",
    "team"
  ],
  "properties": {
    "cash": {
      "enum": [
        "ready",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Cash buffer for a longer sales cycle: ready/partial/no. Weight 20"
    },
    "team": {
      "enum": [
        "ready",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Team has enterprise experience: ready/partial/no. Weight 15"
    },
    "motion": {
      "enum": [
        "ready",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Sales motion built for enterprise (AEs, SEs, ABM): ready/partial/no. Weight 25"
    },
    "pricing": {
      "enum": [
        "ready",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Pricing & packaging fit larger contracts: ready/partial/no. Weight 15"
    },
    "product": {
      "enum": [
        "ready",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Product security / compliance (SOC2, SSO): ready/partial/no. Weight 25"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "monthlySpend",
    "toolCount",
    "overlapPct"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "toolCount": {
      "type": "number",
      "description": "Number of tools in the stack"
    },
    "overlapPct": {
      "type": "number",
      "description": "Estimated share of spend on redundant/overlapping capabilities, as a percentage"
    },
    "monthlySpend": {
      "type": "number",
      "description": "Total SaaS spend per month"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "conversionsPerMonth",
    "action",
    "valuePerSecondaryAction"
  ],
  "properties": {
    "action": {
      "enum": [
        "referral",
        "upsell",
        "booking",
        "community"
      ],
      "type": "string",
      "description": "Secondary action to add: referral ask (~8%), order-bump/upsell (~12%), book a call/demo (~18%), or join community/follow (~22%)"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "conversionsPerMonth": {
      "type": "number",
      "description": "Conversions per month (thank-you page views)"
    },
    "takeRatePctOverride": {
      "type": "number",
      "description": "Custom take rate override, as a percentage; if omitted, uses the typical rate for the chosen action"
    },
    "valuePerSecondaryAction": {
      "type": "number",
      "description": "Value per secondary action, e.g. avg. value of a referral, upsell, or booked call"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "companies",
    "reachablePct",
    "acv",
    "targetSharePct"
  ],
  "properties": {
    "acv": {
      "type": "number",
      "description": "Average contract value"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "companies": {
      "type": "number",
      "description": "Total target companies that fit the category"
    },
    "reachablePct": {
      "type": "number",
      "description": "Share of those companies realistically reachable, as a percentage"
    },
    "targetSharePct": {
      "type": "number",
      "description": "Obtainable share of the reachable market (SAM) you can win near-term, as a percentage"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "monthlyVisitors",
    "currentConversionRatePct",
    "valuePerConversion"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "expectedLiftPct": {
      "type": "number",
      "description": "Expected relative lift from trust badges, as a percentage, defaults to 8 (typically 3-15%)"
    },
    "monthlyVisitors": {
      "type": "number",
      "description": "Monthly visitors to the form/checkout"
    },
    "valuePerConversion": {
      "type": "number",
      "description": "Value per conversion"
    },
    "currentConversionRatePct": {
      "type": "number",
      "description": "Current conversion rate, as a percentage"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "fontSizePx",
    "lineHeight",
    "lineLengthChars"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "fontSizePx": {
      "type": "number",
      "description": "Body font size in pixels"
    },
    "lineHeight": {
      "type": "number",
      "description": "Line height as a multiplier of font size, e.g. 1.5"
    },
    "lineLengthChars": {
      "type": "number",
      "description": "Line length in characters per line"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "baseUrl",
    "source",
    "medium",
    "campaign"
  ],
  "properties": {
    "term": {
      "type": "string",
      "description": "utm_term (paid keyword), optional"
    },
    "medium": {
      "type": "string",
      "description": "utm_medium, e.g. cpc, paid-social"
    },
    "source": {
      "type": "string",
      "description": "utm_source, e.g. google, linkedin"
    },
    "baseUrl": {
      "type": "string",
      "description": "Base URL to tag, e.g. https://example.com/pricing"
    },
    "content": {
      "type": "string",
      "description": "utm_content (creative / A-B variant), optional"
    },
    "campaign": {
      "type": "string",
      "description": "utm_campaign, e.g. q3-demo-push"
    },
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "instantlyClear",
    "specificNotGeneric",
    "differentiatedFromCompetitors",
    "focusedOnOutcome",
    "speaksToRealPain"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "instantlyClear": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Instantly clear, no second read needed (weight 25)"
    },
    "focusedOnOutcome": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Focused on the customer's outcome (weight 20)"
    },
    "speaksToRealPain": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Speaks to a real, felt pain (weight 15)"
    },
    "specificNotGeneric": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Specific, not generic (weight 20)"
    },
    "differentiatedFromCompetitors": {
      "enum": [
        "yes",
        "partial",
        "no"
      ],
      "type": "string",
      "description": "Differentiated from competitors (weight 20)"
    }
  }
}

{
  "type": "object",
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "required": [
    "monthlyViews",
    "completionRatePct",
    "completerToConversionPct",
    "dealValue"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "pattern": "^[A-Za-z]{3}$",
      "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers."
    },
    "dealValue": {
      "type": "number",
      "description": "Deal / conversion value"
    },
    "monthlyViews": {
      "type": "number",
      "description": "Video views per month"
    },
    "completionRatePct": {
      "type": "number",
      "description": "Completion rate, as a percentage: share who watch to the end"
    },
    "completerToConversionPct": {
      "type": "number",
      "description": "Completer to conversion rate, as a percentage"
    }
  }
}