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How It Spread

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com.howitspread/howitspreadv1.2.2 Domain verified

Viral precedents with sourced, dated spread timelines and a Spread Score. Each answer cites a case.

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https://howitspread.com/api/mcp

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get_case Read-only

One case: its dated spread timeline (seed, first amplifier, platform jumps, press, peak), Spread Score and citation. Fields that need sign-in come back locked, with the case URL where the full record is.

slugstring, required

The case slug from search_cases.

Tools (3)

How It Spread MCP server | mcptry

Argument	Type	Description
slug*	string	The case slug from search_cases.

Input schema (JSON)

{
  "type": "object",
  "required": [
    "slug"
  ],
  "properties": {
    "slug": {
      "type": "string",
      "description": "The case slug from search_cases."
    }
  }
}

search_cases

Search the How It Spread library of viral cases (films, products, memes, campaigns) by text, kind, mechanic or platform. Returns each case's Spread Score, dates, platforms, mechanics, an image URL and the case URL to cite.

read-only

Argument	Type	Description
kind	string
limit	number
query	string	Free text: a brand, product, film, format or idea.
mechanic	string	A spread mechanic id; list_mechanics defines them.
platform	string	A platform the case spread on.

Input schema (JSON)

{
  "type": "object",
  "properties": {
    "kind": {
      "enum": [
        "campaign",
        "product",
        "food",
        "app",
        "film",
        "series",
        "music",
        "game",
        "book",
        "creator",
        "meme",
        "trend",
        "activity",
        "moment"
      ],
      "type": "string"
    },
    "limit": {
      "type": "number",
      "default": 10,
      "maximum": 50
    },
    "query": {
      "type": "string",
      "description": "Free text: a brand, product, film, format or idea."
    },
    "mechanic": {
      "enum": [
        "remixable-template",
        "audio-meme",
        "catchphrase",
        "shareable-output",
        "daily-ritual",
        "challenge",
        "response-chain",
        "low-effort-copy",
        "identity-badge",
        "scarcity-drop",
        "variable-reward",
        "collectible-set",
        "visible-use",
        "unscripted-proof",
        "underdog",
        "founder-origin",
        "mystery-lore",
        "spectacle",
        "controversy",
        "transgression",
        "celebrity-amplifier",
        "creator-relay",
        "fandom-mobilisation",
        "brand-pile-on",
        "platform-jump",
        "press-loop",
        "political-adoption",
        "dupe-economy",
        "resale-market",
        "sell-out-loop",
        "counter-programming",
        "newsjacking",
        "mascot-persona",
        "unhinged-voice",
        "nostalgia-revival"
      ],
      "type": "string",
      "description": "A spread mechanic id; list_mechanics defines them."
    },
    "platform": {
      "enum": [
        "tiktok",
        "instagram",
        "youtube",
        "x",
        "reddit",
        "facebook",
        "threads",
        "snapchat",
        "twitch",
        "chat",
        "xiaohongshu",
        "press",
        "tv",
        "audio",
        "retail",
        "box-office",
        "app-store",
        "web"
      ],
      "type": "string",
      "description": "A platform the case spread on."
    }
  }
}