Google Tag Manager MCP

Local install

com.renzojohnson/google-tag-manager-mcpv26.11.14 Domain verified

Google Tag Manager MCP server: read and edit tags, triggers and variables, version and publish.

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Registry entry

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{
  "_meta": {
    "io.modelcontextprotocol.registry/official": {
      "status": "active",
      "isLatest": true,
      "updatedAt": "2026-11-13T00:57:57.054918Z",
      "publishedAt": "2026-11-13T00:57:57.054918Z",
      "statusChangedAt": "2026-11-13T00:57:57.054918Z"
    }
  },
  "server": {
    "name": "com.renzojohnson/google-tag-manager-mcp",
    "title": "Google Tag Manager MCP",
    "$schema": "https://static.modelcontextprotocol.io/schemas/2025-12-11/server.schema.json",
    "version": "26.11.14",
    "packages": [
      {
        "version": "26.11.14",
        "transport": {
          "type": "stdio"
        },
        "identifier": "@renzo.johnson/google-tag-manager-mcp",
        "registryType": "npm",
        "environmentVariables": [
          {
            "name": "GOOGLE_APPLICATION_CREDENTIALS",
            "format": "filepath",
            "description": "Path to a service account key or authorized_user JSON file. Optional if you use gcloud Application Default Credentials or the OAuth variables."
          },
          {
            "name": "GOOGLE_OAUTH_CLIENT_ID",
            "format": "string",
            "description": "OAuth client ID. Set together with the client secret and refresh token."
          },
          {
            "name": "GOOGLE_OAUTH_CLIENT_SECRET",
            "format": "string",
            "isSecret": true,
            "description": "OAuth client secret."
          },
          {
            "name": "GOOGLE_OAUTH_REFRESH_TOKEN",
            "format": "string",
            "isSecret": true,
            "description": "OAuth refresh token with the Tag Manager scopes."
          }
        ]
      }
    ],
    "websiteUrl": "https://renzojohnson.com/contributions/google-tag-manager-mcp",
    "description": "Google Tag Manager MCP server: read and edit tags, triggers and variables, version and publish."
  }
}

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Try it

This server only runs locally, from a package. Install it with the instructions on this page to try it.

Install

Pick your client. Values in capitals, like YOUR_TOKEN, are yours to fill in.

One click: Add to Cursor Add to VS Code Add to LM Studio Add to Goose

Run in a terminal

claude mcp add google-tag-manager-mcp \
  -- npx -y @renzo.johnson/[email protected]

Environment

GOOGLE_APPLICATION_CREDENTIALS (optional, not in the config above): Path to a service account key or authorized_user JSON file. Optional if you use gcloud Application Default Credentials or the OAuth variables.
GOOGLE_OAUTH_CLIENT_ID (optional, not in the config above): OAuth client ID. Set together with the client secret and refresh token.
GOOGLE_OAUTH_CLIENT_SECRET (optional, not in the config above): OAuth client secret.
GOOGLE_OAUTH_REFRESH_TOKEN (optional, not in the config above): OAuth refresh token with the Tag Manager scopes.

Tools

We don't run packages, so we can't list this server's tools.