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upGrowth Growth Toolkit

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29 free read-only growth tools: CAC, ROAS, PPC, schema, meta tags, robots.txt and AI crawler checks.

Marketing & SEO

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acos_check Read-only

Calculates Amazon advertising cost of sales (ACoS), ROAS, break-even ACoS from margin, profit after ads, and TACoS against total sales.

ad_salesnumber, required

ad_spendnumber, required

currencystring

ISO currency code for display, for example INR, USD or AED. Defaults to INR.

total_salesnumber

Optional total sales including organic, for TACoS.

gross_margin_pctnumber

Optional margin before ad costs.

upGrowth Growth Toolkit MCP server | mcptry

Tools (29)

acos_check

Calculates Amazon advertising cost of sales (ACoS), ROAS, break-even ACoS from margin, profit after ads, and TACoS against total sales.

read-only

Argument	Type	Description
ad_sales*	number
ad_spend*	number
currency	string	ISO currency code for display, for example INR, USD or AED. Defaults to INR.
total_sales	number	Optional total sales including organic, for TACoS.
gross_margin_pct	number	Optional margin before ad costs.

Input schema (JSON)

{
  "type": "object",
  "required": [
    "ad_spend",
    "ad_sales"
  ],
  "properties": {
    "ad_sales": {
      "type": "number",
      "exclusiveMinimum": 0
    },
    "ad_spend": {
      "type": "number",
      "exclusiveMinimum": 0
    },
    "currency": {
      "type": "string",
      "default": "INR",
      "description": "ISO currency code for display, for example INR, USD or AED. Defaults to INR."
    },
    "total_sales": {
      "type": "number",
      "description": "Optional total sales including organic, for TACoS.",
      "exclusiveMinimum": 0
    },
    "gross_margin_pct": {
      "type": "number",
      "maximum": 100,
      "description": "Optional margin before ad costs.",
      "exclusiveMinimum": 0
    }
  }
}

ad_budget_planner

Estimates the monthly ad budget needed to reach a target number of new customers from cost per click, landing page conversion rate and lead to customer rate.

read-only

Argument	Type	Description
currency	string	ISO currency code for display, for example INR, USD or AED. Defaults to INR.
cost_per_click*	number	Expected average cost per click, in currency units.
target_customers*	integer	New customers wanted per month.
click_to_lead_pct*	number	Share of clicks that become leads, as a percentage.
lead_to_customer_pct*	number	Share of leads that become customers, as a percentage.

Input schema (JSON)

{
  "type": "object",
  "required": [
    "target_customers",
    "cost_per_click",
    "click_to_lead_pct",
    "lead_to_customer_pct"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "default": "INR",
      "description": "ISO currency code for display, for example INR, USD or AED. Defaults to INR."
    },
    "cost_per_click": {
      "type": "number",
      "description": "Expected average cost per click, in currency units.",
      "exclusiveMinimum": 0
    },
    "target_customers": {
      "type": "integer",
      "minimum": 1,
      "description": "New customers wanted per month."
    },
    "click_to_lead_pct": {
      "type": "number",
      "maximum": 100,
      "description": "Share of clicks that become leads, as a percentage.",
      "exclusiveMinimum": 0
    },
    "lead_to_customer_pct": {
      "type": "number",
      "maximum": 100,
      "description": "Share of leads that become customers, as a percentage.",
      "exclusiveMinimum": 0
    }
  }
}

ai_crawler_access_check

Reads a website's public robots.txt and llms.txt and reports whether AI crawlers from OpenAI, Anthropic, Perplexity and Google (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and others) are allowed, restricted or blocked.

read-only

Argument	Type	Description
domain*	string	Public domain to check, for example example.com.

Input schema (JSON)

{
  "type": "object",
  "required": [
    "domain"
  ],
  "properties": {
    "domain": {
      "type": "string",
      "description": "Public domain to check, for example example.com."
    }
  }
}

attrition_rate

Calculates employee attrition or customer churn rate for a period from separations and headcount at the start and end, with a simple annualised rate.

read-only

Argument	Type	Description
separations*	number	People or customers who left in the period.
headcount_end*	number
period_months	number
headcount_start*	number

Input schema (JSON)

{
  "type": "object",
  "required": [
    "separations",
    "headcount_start",
    "headcount_end"
  ],
  "properties": {
    "separations": {
      "type": "number",
      "minimum": 0,
      "description": "People or customers who left in the period."
    },
    "headcount_end": {
      "type": "number",
      "minimum": 0
    },
    "period_months": {
      "type": "number",
      "default": 1,
      "maximum": 12,
      "exclusiveMinimum": 0
    },
    "headcount_start": {
      "type": "number",
      "minimum": 0
    }
  }
}

book_strategy_call

Returns the link to book a free 30-minute growth strategy call with upGrowth. Use only when the user asks to speak with upGrowth.

read-only

No arguments.

Input schema (JSON)

{
  "type": "object",
  "properties": {}
}

break_even

Calculates break-even units and revenue from fixed costs, price and variable cost per unit, the contribution margin, and units needed for a target profit.

read-only

Argument	Type	Description
currency	string	ISO currency code for display, for example INR, USD or AED. Defaults to INR.
fixed_costs*	number
target_profit	number	Optional profit goal.
price_per_unit*	number
variable_cost_per_unit*	number

Input schema (JSON)

{
  "type": "object",
  "required": [
    "fixed_costs",
    "price_per_unit",
    "variable_cost_per_unit"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "default": "INR",
      "description": "ISO currency code for display, for example INR, USD or AED. Defaults to INR."
    },
    "fixed_costs": {
      "type": "number",
      "minimum": 0
    },
    "target_profit": {
      "type": "number",
      "minimum": 0,
      "description": "Optional profit goal."
    },
    "price_per_unit": {
      "type": "number",
      "exclusiveMinimum": 0
    },
    "variable_cost_per_unit": {
      "type": "number",
      "minimum": 0
    }
  }
}

campaign_roi

Calculates ROI for a marketing campaign or channel (content, email, events, influencer, recruitment marketing) on revenue and on gross profit.

read-only

Argument	Type	Description
cost*	number	Total campaign cost.
currency	string	ISO currency code for display, for example INR, USD or AED. Defaults to INR.
campaign_name	string	Optional label.
gross_margin_pct	number	Optional margin for profit-based ROI.
attributed_revenue*	number

Input schema (JSON)

{
  "type": "object",
  "required": [
    "cost",
    "attributed_revenue"
  ],
  "properties": {
    "cost": {
      "type": "number",
      "description": "Total campaign cost.",
      "exclusiveMinimum": 0
    },
    "currency": {
      "type": "string",
      "default": "INR",
      "description": "ISO currency code for display, for example INR, USD or AED. Defaults to INR."
    },
    "campaign_name": {
      "type": "string",
      "description": "Optional label."
    },
    "gross_margin_pct": {
      "type": "number",
      "maximum": 100,
      "description": "Optional margin for profit-based ROI.",
      "exclusiveMinimum": 0
    },
    "attributed_revenue": {
      "type": "number",
      "minimum": 0
    }
  }
}

content_seo_check

Analyses text the user pastes: word, sentence and paragraph counts, reading time, approximate Flesch reading ease, long sentences and paragraphs, headings found, and focus keyword count, density and placement. Counts exactly, which assistants often get wrong.

read-only

Argument	Type	Description
text*	string	The article or page text, plain text, Markdown or HTML. Up to 60,000 characters.
keyword	string	Optional focus keyword or phrase.
secondary_keywords	array	Optional extra keywords to count.

Input schema (JSON)

{
  "type": "object",
  "required": [
    "text"
  ],
  "properties": {
    "text": {
      "type": "string",
      "description": "The article or page text, plain text, Markdown or HTML. Up to 60,000 characters."
    },
    "keyword": {
      "type": "string",
      "description": "Optional focus keyword or phrase."
    },
    "secondary_keywords": {
      "type": "array",
      "items": {
        "type": "string"
      },
      "maxItems": 10,
      "description": "Optional extra keywords to count."
    }
  }
}

customer_lifetime_value

Calculates customer lifetime value for repeat-purchase businesses such as D2C and ecommerce from average order value, purchases per year, lifespan and margin, with optional discounting and LTV to CAC.

read-only

Argument	Type	Description
cac	number	Optional customer acquisition cost.
currency	string	ISO currency code for display, for example INR, USD or AED. Defaults to INR.
gross_margin_pct*	number
purchases_per_year*	number
average_order_value*	number
customer_lifespan_years*	number
annual_discount_rate_pct	number	Optional, to discount future years.

Input schema (JSON)

{
  "type": "object",
  "required": [
    "average_order_value",
    "purchases_per_year",
    "customer_lifespan_years",
    "gross_margin_pct"
  ],
  "properties": {
    "cac": {
      "type": "number",
      "description": "Optional customer acquisition cost.",
      "exclusiveMinimum": 0
    },
    "currency": {
      "type": "string",
      "default": "INR",
      "description": "ISO currency code for display, for example INR, USD or AED. Defaults to INR."
    },
    "gross_margin_pct": {
      "type": "number",
      "maximum": 100,
      "exclusiveMinimum": 0
    },
    "purchases_per_year": {
      "type": "number",
      "exclusiveMinimum": 0
    },
    "average_order_value": {
      "type": "number",
      "exclusiveMinimum": 0
    },
    "customer_lifespan_years": {
      "type": "number",
      "exclusiveMinimum": 0
    },
    "annual_discount_rate_pct": {
      "type": "number",
      "maximum": 100,
      "minimum": 0,
      "description": "Optional, to discount future years."
    }
  }
}

ecommerce_metrics

Calculates average order value, conversion rate, revenue per visitor and orders per customer, and the sessions needed to hit a revenue target.

read-only

Argument	Type	Description
orders*	integer
revenue*	number
currency	string	ISO currency code for display, for example INR, USD or AED. Defaults to INR.
sessions	number	Optional sessions or visitors in the same period.
customers	integer	Optional unique customers.
target_revenue	number	Optional revenue goal for the same period length.

Input schema (JSON)

{
  "type": "object",
  "required": [
    "revenue",
    "orders"
  ],
  "properties": {
    "orders": {
      "type": "integer",
      "minimum": 1
    },
    "revenue": {
      "type": "number",
      "minimum": 0
    },
    "currency": {
      "type": "string",
      "default": "INR",
      "description": "ISO currency code for display, for example INR, USD or AED. Defaults to INR."
    },
    "sessions": {
      "type": "number",
      "description": "Optional sessions or visitors in the same period.",
      "exclusiveMinimum": 0
    },
    "customers": {
      "type": "integer",
      "minimum": 1,
      "description": "Optional unique customers."
    },
    "target_revenue": {
      "type": "number",
      "description": "Optional revenue goal for the same period length.",
      "exclusiveMinimum": 0
    }
  }
}

engagement_rate

Calculates social media engagement rate for Instagram, YouTube, LinkedIn or any platform from likes, comments, shares and saves, by followers, reach, impressions or views.

read-only

Argument	Type	Description
likes	number
posts	integer	Number of posts the totals cover.
saves	number
shares	number
comments	number
base_type	string	What to divide by.
base_value*	number	Followers, reach, impressions or views.

Input schema (JSON)

{
  "type": "object",
  "required": [
    "base_value"
  ],
  "properties": {
    "likes": {
      "type": "number",
      "minimum": 0
    },
    "posts": {
      "type": "integer",
      "default": 1,
      "minimum": 1,
      "description": "Number of posts the totals cover."
    },
    "saves": {
      "type": "number",
      "minimum": 0
    },
    "shares": {
      "type": "number",
      "minimum": 0
    },
    "comments": {
      "type": "number",
      "minimum": 0
    },
    "base_type": {
      "enum": [
        "followers",
        "reach",
        "impressions",
        "views"
      ],
      "type": "string",
      "default": "followers",
      "description": "What to divide by."
    },
    "base_value": {
      "type": "number",
      "description": "Followers, reach, impressions or views.",
      "exclusiveMinimum": 0
    }
  }
}

find_growth_moves

Returns documented 2026 growth moves by Indian companies from upGrowth's Growth Moves research (January to September 2026), filtered by sector, company or keyword. Each move includes the leader, date and a link to the original source.

read-only

Argument	Type	Description
limit	integer	Maximum moves to return.
sector	string	Sector to search. Use any to search all sectors.
company	string	Optional company name to match, for example Razorpay.
keyword	string	Optional keyword to match in the move description, for example acquisition, UPI or AI agents.

Input schema (JSON)

{
  "type": "object",
  "properties": {
    "limit": {
      "type": "integer",
      "default": 5,
      "maximum": 14,
      "minimum": 1,
      "description": "Maximum moves to return."
    },
    "sector": {
      "enum": [
        "fintech",
        "ecommerce",
        "healthtech",
        "saas",
        "any"
      ],
      "type": "string",
      "default": "any",
      "description": "Sector to search. Use any to search all sectors."
    },
    "company": {
      "type": "string",
      "description": "Optional company name to match, for example Razorpay."
    },
    "keyword": {
      "type": "string",
      "description": "Optional keyword to match in the move description, for example acquisition, UPI or AI agents."
    }
  }
}

growth_projection

Projects a value forward at a compound growth rate per period (exponential growth), shows each period, the doubling time and how long it takes to reach a target.

read-only

Argument	Type	Description
periods*	integer
period_type	string
start_value*	number
target_value	number	Optional target to reach.
growth_rate_pct*	number	Growth per period as a percentage; negative for decline.

Input schema (JSON)

{
  "type": "object",
  "required": [
    "start_value",
    "growth_rate_pct",
    "periods"
  ],
  "properties": {
    "periods": {
      "type": "integer",
      "maximum": 120,
      "minimum": 1
    },
    "period_type": {
      "enum": [
        "month",
        "quarter",
        "year"
      ],
      "type": "string",
      "default": "month"
    },
    "start_value": {
      "type": "number",
      "exclusiveMinimum": 0
    },
    "target_value": {
      "type": "number",
      "description": "Optional target to reach.",
      "exclusiveMinimum": 0
    },
    "growth_rate_pct": {
      "type": "number",
      "description": "Growth per period as a percentage; negative for decline.",
      "exclusiveMinimum": -100
    }
  }
}

growth_rate

Calculates total growth and compound growth per period between a start and end value, for example month on month, quarter on quarter or year on year (CAGR).

read-only

Argument	Type	Description
periods*	number	Number of periods between start and end, for example 12.
end_value*	number	Value at the end.
period_type	string	Length of 1 period.
start_value*	number	Value at the start, for example revenue or users.

Input schema (JSON)

{
  "type": "object",
  "required": [
    "start_value",
    "end_value",
    "periods"
  ],
  "properties": {
    "periods": {
      "type": "number",
      "description": "Number of periods between start and end, for example 12.",
      "exclusiveMinimum": 0
    },
    "end_value": {
      "type": "number",
      "minimum": 0,
      "description": "Value at the end."
    },
    "period_type": {
      "enum": [
        "month",
        "quarter",
        "year"
      ],
      "type": "string",
      "default": "month",
      "description": "Length of 1 period."
    },
    "start_value": {
      "type": "number",
      "description": "Value at the start, for example revenue or users.",
      "exclusiveMinimum": 0
    }
  }
}

instagram_earnings

Estimates monthly and yearly Instagram brand-deal income from the rates the user charges per post, per story or per 1,000 followers, and the cost per engagement a brand pays.

read-only

Argument	Type	Description
currency	string	ISO currency code for display, for example INR, USD or AED. Defaults to INR.
followers*	integer	Follower count.
rate_per_post	number	Fee per sponsored post, in currency units. Use this or rate_per_1000_followers.
rate_per_story	number	Optional fee per story.
posts_per_month*	number	Sponsored posts or reels per month.
stories_per_month	number	Optional sponsored stories per month.
rate_per_1000_followers	number	Fee per post per 1,000 followers, in currency units.
avg_engagements_per_post	number	Optional average likes plus comments plus saves plus shares per post.

max_affordable_cac

Works back from customer lifetime value to the most a business can pay to acquire a customer (and, optionally, a lead) while keeping a target LTV to CAC ratio, 3:1 by default.

read-only

Argument	Type	Description
currency	string	ISO currency code for display, for example INR, USD or AED. Defaults to INR.
gross_margin_pct*	number	Gross margin as a percentage.
monthly_churn_pct*	number	Share of customers lost per month as a percentage.
target_ltv_to_cac	number	Target LTV to CAC ratio, for example 3 for 3:1.
lead_to_customer_pct	number	Optional. Share of leads that become customers, to work out the maximum cost per lead.
monthly_revenue_per_customer*	number	Average revenue per customer per month (ARPU), in currency units.

Input schema (JSON)

{
  "type": "object",
  "required": [
    "monthly_revenue_per_customer",
    "gross_margin_pct",
    "monthly_churn_pct"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "default": "INR",
      "description": "ISO currency code for display, for example INR, USD or AED. Defaults to INR."
    },
    "gross_margin_pct": {
      "type": "number",
      "maximum": 100,
      "description": "Gross margin as a percentage.",
      "exclusiveMinimum": 0
    },
    "monthly_churn_pct": {
      "type": "number",
      "maximum": 100,
      "description": "Share of customers lost per month as a percentage.",
      "exclusiveMinimum": 0
    },
    "target_ltv_to_cac": {
      "type": "number",
      "default": 3,
      "description": "Target LTV to CAC ratio, for example 3 for 3:1.",
      "exclusiveMinimum": 0
    },
    "lead_to_customer_pct": {
      "type": "number",
      "maximum": 100,
      "description": "Optional. Share of leads that become customers, to work out the maximum cost per lead.",
      "exclusiveMinimum": 0
    },
    "monthly_revenue_per_customer": {
      "type": "number",
      "description": "Average revenue per customer per month (ARPU), in currency units.",
      "exclusiveMinimum": 0
    }
  }
}

mdr_charges

Calculates merchant discount rate (MDR) charges on card or payment gateway sales: the MDR fee, GST on that fee, total cost, effective rate and net settlement. Uses the MDR % the user gives; it does not look up provider rates.

read-only

Argument	Type	Description
gst_pct	number	GST charged on the MDR fee, as a percentage.
mdr_pct*	number	MDR or TDR charged by the provider, as a percentage, for example 1.8.
currency	string	ISO currency code for display, for example INR, USD or AED. Defaults to INR.
sales_value*	number	Total value of the transactions, in currency units.
transactions	integer	Optional. Number of transactions, needed only with a fixed fee per transaction.
fixed_fee_per_transaction	number	Optional fixed fee per transaction, in currency units.

Input schema (JSON)

{
  "type": "object",
  "required": [
    "sales_value",
    "mdr_pct"
  ],
  "properties": {
    "gst_pct": {
      "type": "number",
      "default": 18,
      "maximum": 100,
      "minimum": 0,
      "description": "GST charged on the MDR fee, as a percentage."
    },
    "mdr_pct": {
      "type": "number",
      "maximum": 100,
      "minimum": 0,
      "description": "MDR or TDR charged by the provider, as a percentage, for example 1.8."
    },
    "currency": {
      "type": "string",
      "default": "INR",
      "description": "ISO currency code for display, for example INR, USD or AED. Defaults to INR."
    },
    "sales_value": {
      "type": "number",
      "description": "Total value of the transactions, in currency units.",
      "exclusiveMinimum": 0
    },
    "transactions": {
      "type": "integer",
      "minimum": 1,
      "description": "Optional. Number of transactions, needed only with a fixed fee per transaction."
    },
    "fixed_fee_per_transaction": {
      "type": "number",
      "minimum": 0,
      "description": "Optional fixed fee per transaction, in currency units."
    }
  }
}

meta_tags_builder

Builds the HTML head tags for a page: title, meta description, canonical, Open Graph and Twitter card tags, with character counts and truncation warnings.

read-only

Argument	Type	Description
url*	string	Canonical page URL.
title*	string	Page title.
image_url	string	Optional share image URL.
page_type	string	Open Graph type.
site_name	string	Optional site or brand name.
description*	string	Meta description.
twitter_handle	string	Optional X (Twitter) handle, for example @upgrowth.

Input schema (JSON)

{
  "type": "object",
  "required": [
    "title",
    "description",
    "url"
  ],
  "properties": {
    "url": {
      "type": "string",
      "description": "Canonical page URL."
    },
    "title": {
      "type": "string",
      "description": "Page title."
    },
    "image_url": {
      "type": "string",
      "description": "Optional share image URL."
    },
    "page_type": {
      "enum": [
        "website",
        "article"
      ],
      "type": "string",
      "default": "website",
      "description": "Open Graph type."
    },
    "site_name": {
      "type": "string",
      "description": "Optional site or brand name."
    },
    "description": {
      "type": "string",
      "description": "Meta description."
    },
    "twitter_handle": {
      "type": "string",
      "description": "Optional X (Twitter) handle, for example @upgrowth."
    }
  }
}

period_change

Calculates the simple percentage change between 2 values, such as year over year (YoY), month over month (MoM), quarter over quarter or week over week, including sales or revenue growth and percentage increase or decrease.

read-only

Argument	Type	Description
comparison	string	Which comparison this is, used only for labelling.
current_value*	number	Value in the later period.
previous_value*	number	Value in the earlier period.

Input schema (JSON)

{
  "type": "object",
  "required": [
    "previous_value",
    "current_value"
  ],
  "properties": {
    "comparison": {
      "enum": [
        "yoy",
        "mom",
        "qoq",
        "wow",
        "custom"
      ],
      "type": "string",
      "default": "custom",
      "description": "Which comparison this is, used only for labelling."
    },
    "current_value": {
      "type": "number",
      "description": "Value in the later period."
    },
    "previous_value": {
      "type": "number",
      "description": "Value in the earlier period."
    }
  }
}

ppc_forecast

Forecasts a paid search or social budget: clicks, conversions, cost per acquisition, revenue, ROAS, profit after ad spend and break-even CPA, from budget, CPC and conversion rate.

read-only

Argument	Type	Description
currency	string	ISO currency code for display, for example INR, USD or AED. Defaults to INR.
cost_per_click*	number
monthly_budget*	number
gross_margin_pct	number	Optional gross margin for profit and break-even CPA.
conversion_rate_pct*	number	Share of clicks that convert.
value_per_conversion	number	Optional revenue per conversion.

Input schema (JSON)

{
  "type": "object",
  "required": [
    "monthly_budget",
    "cost_per_click",
    "conversion_rate_pct"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "default": "INR",
      "description": "ISO currency code for display, for example INR, USD or AED. Defaults to INR."
    },
    "cost_per_click": {
      "type": "number",
      "exclusiveMinimum": 0
    },
    "monthly_budget": {
      "type": "number",
      "exclusiveMinimum": 0
    },
    "gross_margin_pct": {
      "type": "number",
      "maximum": 100,
      "description": "Optional gross margin for profit and break-even CPA.",
      "exclusiveMinimum": 0
    },
    "conversion_rate_pct": {
      "type": "number",
      "maximum": 100,
      "description": "Share of clicks that convert.",
      "exclusiveMinimum": 0
    },
    "value_per_conversion": {
      "type": "number",
      "minimum": 0,
      "description": "Optional revenue per conversion."
    }
  }
}

roas_check

Calculates return on ad spend from ad revenue and ad spend, and the break-even ROAS implied by gross margin, then says whether the campaign covers its product cost.

read-only

Argument	Type	Description
ad_spend*	number	Ad spend for the same period, in currency units.
currency	string	ISO currency code for display, for example INR, USD or AED. Defaults to INR.
ad_revenue*	number	Revenue attributed to the ads, in currency units.
gross_margin_pct*	number	Gross margin as a percentage.

Input schema (JSON)

{
  "type": "object",
  "required": [
    "ad_revenue",
    "ad_spend",
    "gross_margin_pct"
  ],
  "properties": {
    "ad_spend": {
      "type": "number",
      "description": "Ad spend for the same period, in currency units.",
      "exclusiveMinimum": 0
    },
    "currency": {
      "type": "string",
      "default": "INR",
      "description": "ISO currency code for display, for example INR, USD or AED. Defaults to INR."
    },
    "ad_revenue": {
      "type": "number",
      "minimum": 0,
      "description": "Revenue attributed to the ads, in currency units."
    },
    "gross_margin_pct": {
      "type": "number",
      "maximum": 100,
      "description": "Gross margin as a percentage.",
      "exclusiveMinimum": 0
    }
  }
}

robots_txt_generator

Writes a robots.txt file that allows or blocks AI crawlers by purpose: model training (GPTBot, ClaudeBot, Google-Extended), AI search (OAI-SearchBot, Claude-SearchBot, PerplexityBot) and user-triggered fetches (ChatGPT-User, Claude-User, Perplexity-User), plus paths to keep private and a sitemap. Never blocks Googlebot.

read-only

Argument	Type	Description
ai_search	string	Whether AI search crawlers may crawl the site.
ai_training	string	Whether AI model training crawlers may crawl the site.
sitemap_url	string	Optional full sitemap URL, for example https://example.com/sitemap.xml.
ai_user_fetch	string	Whether assistants may fetch pages when a user asks about them.
disallow_paths	array	Optional paths to keep out of all crawlers, each starting with /, for example /wp-admin/.

Input schema (JSON)

{
  "type": "object",
  "properties": {
    "ai_search": {
      "enum": [
        "allow",
        "block"
      ],
      "type": "string",
      "default": "allow",
      "description": "Whether AI search crawlers may crawl the site."
    },
    "ai_training": {
      "enum": [
        "allow",
        "block"
      ],
      "type": "string",
      "default": "allow",
      "description": "Whether AI model training crawlers may crawl the site."
    },
    "sitemap_url": {
      "type": "string",
      "description": "Optional full sitemap URL, for example https://example.com/sitemap.xml."
    },
    "ai_user_fetch": {
      "enum": [
        "allow",
        "block"
      ],
      "type": "string",
      "default": "allow",
      "description": "Whether assistants may fetch pages when a user asks about them."
    },
    "disallow_paths": {
      "type": "array",
      "items": {
        "type": "string"
      },
      "maxItems": 20,
      "description": "Optional paths to keep out of all crawlers, each starting with /, for example /wp-admin/."
    }
  }
}

schema_generator

Builds valid schema.org JSON-LD for a page: FAQ, local business, organization, article or blog post, product, person or breadcrumb. Checks the properties Google lists as required for that type and returns a ready-to-paste script tag.

read-only

Argument	Type	Description
data*	object	Fields for that type. faq: questions [{question, answer}]. local_business: name, business_type (for example Dentist), address {street, locality, region, postal_code, country}, telephone, url, image, price_range, geo {latitude, longitude}, opening_hours [{days: [Monday...], opens: "09:00", closes: "18:00"}]. organization: name, organization_type, url, logo, description, legal_name, founding_date, email, telephone, same_as [urls], address. article: headline, article_type (Article, BlogPosting or NewsArticle), url, images [urls], date_published, date_modified, authors [{name, url, job_title}], publisher {name, logo}. product: name, description, images, brand, sku, price, currency, availability (InStock, OutOfStock, PreOrder, SoldOut), price_valid_until, rating_value, review_count. person: name, url, job_title, works_for, image, description, same_as. breadcrumb: items [{name, url}].
schema_type*	string	Which schema to build.

Input schema (JSON)

{
  "type": "object",
  "required": [
    "schema_type",
    "data"
  ],
  "properties": {
    "data": {
      "type": "object",
      "description": "Fields for that type. faq: questions [{question, answer}]. local_business: name, business_type (for example Dentist), address {street, locality, region, postal_code, country}, telephone, url, image, price_range, geo {latitude, longitude}, opening_hours [{days: [Monday...], opens: \"09:00\", closes: \"18:00\"}]. organization: name, organization_type, url, logo, description, legal_name, founding_date, email, telephone, same_as [urls], address. article: headline, article_type (Article, BlogPosting or NewsArticle), url, images [urls], date_published, date_modified, authors [{name, url, job_title}], publisher {name, logo}. product: name, description, images, brand, sku, price, currency, availability (InStock, OutOfStock, PreOrder, SoldOut), price_valid_until, rating_value, review_count. person: name, url, job_title, works_for, image, description, same_as. breadcrumb: items [{name, url}]."
    },
    "schema_type": {
      "enum": [
        "faq",
        "local_business",
        "organization",
        "article",
        "product",
        "person",
        "breadcrumb"
      ],
      "type": "string",
      "description": "Which schema to build."
    }
  }
}

seo_roi

Estimates the monthly return on an SEO investment from extra organic visits, conversion rate, value per conversion and monthly SEO cost, plus the break-even traffic gain.

read-only

Argument	Type	Description
months	number	Months to total over.
currency	string	ISO currency code for display, for example INR, USD or AED. Defaults to INR.
gross_margin_pct	number	Optional gross margin as a percentage. Leave out to measure on revenue.
monthly_seo_cost*	number	Monthly SEO spend, in currency units.
conversion_rate_pct*	number	Share of visits that convert, as a percentage.
value_per_conversion*	number	Average revenue per conversion (order value or deal value), in currency units.
monthly_organic_visits_gain*	number	Extra organic visits per month expected from SEO.

Input schema (JSON)

share_of_voice

Calculates share of voice for a brand against competitors on any metric: AI assistant citations or mentions, search impressions, ad impressions, social mentions or press coverage.

read-only

Argument	Type	Description
metric	string	What was counted, for example ChatGPT citations or impressions.
brand_name*	string
brand_value*	number
competitors*	array

Input schema (JSON)

{
  "type": "object",
  "required": [
    "brand_name",
    "brand_value",
    "competitors"
  ],
  "properties": {
    "metric": {
      "type": "string",
      "description": "What was counted, for example ChatGPT citations or impressions."
    },
    "brand_name": {
      "type": "string"
    },
    "brand_value": {
      "type": "number",
      "minimum": 0
    },
    "competitors": {
      "type": "array",
      "items": {
        "type": "object",
        "required": [
          "name",
          "value"
        ],
        "properties": {
          "name": {
            "type": "string"
          },
          "value": {
            "type": "number",
            "minimum": 0
          }
        }
      },
      "maxItems": 20
    }
  }
}

unit_economics

Calculates customer acquisition cost (CAC), customer lifetime value (LTV), the LTV to CAC ratio and CAC payback in months from spend, new customers, revenue per customer, gross margin and churn.

read-only

Argument	Type	Description
currency	string	ISO currency code for display, for example INR, USD or AED. Defaults to INR.
new_customers*	integer	New paying customers acquired in the same period.
gross_margin_pct*	number	Gross margin as a percentage, for example 70.
acquisition_spend*	number	Total sales and marketing spend for the period, in currency units.
monthly_churn_pct*	number	Share of customers lost per month as a percentage, for example 3.
monthly_revenue_per_customer*	number	Average revenue per customer per month (ARPU), in currency units.

Input schema (JSON)

{
  "type": "object",
  "required": [
    "acquisition_spend",
    "new_customers",
    "monthly_revenue_per_customer",
    "gross_margin_pct",
    "monthly_churn_pct"
  ],
  "properties": {
    "currency": {
      "type": "string",
      "default": "INR",
      "description": "ISO currency code for display, for example INR, USD or AED. Defaults to INR."
    },
    "new_customers": {
      "type": "integer",
      "minimum": 1,
      "description": "New paying customers acquired in the same period."
    },
    "gross_margin_pct": {
      "type": "number",
      "maximum": 100,
      "minimum": 0,
      "description": "Gross margin as a percentage, for example 70."
    },
    "acquisition_spend": {
      "type": "number",
      "minimum": 0,
      "description": "Total sales and marketing spend for the period, in currency units."
    },
    "monthly_churn_pct": {
      "type": "number",
      "maximum": 100,
      "description": "Share of customers lost per month as a percentage, for example 3.",
      "exclusiveMinimum": 0
    },
    "monthly_revenue_per_customer": {
      "type": "number",
      "minimum": 0,
      "description": "Average revenue per customer per month (ARPU), in currency units."
    }
  }
}

website_ad_revenue

Estimates display ad revenue for a website or blog from monthly pageviews and page RPM, or from ad impressions per page, CPM and fill rate.

read-only

Argument	Type	Description
cpm	number	Earnings per 1,000 ad impressions, in currency units.
currency	string	ISO currency code for display, for example INR, USD or AED. Defaults to INR.
page_rpm	number	Earnings per 1,000 pageviews (from AdSense reports), in currency units. Use this or cpm.
ads_per_page	number	Ad units per page, used with cpm.
fill_rate_pct	number	Share of ad requests filled.
monthly_pageviews*	number

Input schema (JSON)

{
  "type": "object",
  "required": [
    "monthly_pageviews"
  ],
  "properties": {
    "cpm": {
      "type": "number",
      "minimum": 0,
      "description": "Earnings per 1,000 ad impressions, in currency units."
    },
    "currency": {
      "type": "string",
      "default": "INR",
      "description": "ISO currency code for display, for example INR, USD or AED. Defaults to INR."
    },
    "page_rpm": {
      "type": "number",
      "minimum": 0,
      "description": "Earnings per 1,000 pageviews (from AdSense reports), in currency units. Use this or cpm."
    },
    "ads_per_page": {
      "type": "number",
      "minimum": 0,
      "description": "Ad units per page, used with cpm."
    },
    "fill_rate_pct": {
      "type": "number",
      "default": 100,
      "maximum": 100,
      "minimum": 0,
      "description": "Share of ad requests filled."
    },
    "monthly_pageviews": {
      "type": "number",
      "exclusiveMinimum": 0
    }
  }
}

youtube_earnings

Estimates YouTube ad earnings from monthly views and the RPM from YouTube Studio (or CPM, monetized playback % and the 55% long-form creator share), plus watch hours against the YouTube Partner Program threshold.

read-only

Argument	Type	Description
cpm	number	Ad CPM, in currency units. Needs monetized_playback_pct.
rpm	number	Revenue per 1,000 views from YouTube Studio, in currency units. Use this or cpm.
currency	string	ISO currency code for display, for example INR, USD or AED. Defaults to INR.
subscribers	integer	Optional subscriber count.
monthly_views*	number	Views per month on long-form videos.
monetized_playback_pct	number	Share of views that show an ad, as a percentage.
avg_view_duration_minutes	number	Optional average view duration in minutes, to work out watch hours.

Input schema (JSON)

{
  "type": "object",
  "required": [
    "monthly_views"
  ],
  "properties": {
    "cpm": {
      "type": "number",
      "minimum": 0,
      "description": "Ad CPM, in currency units. Needs monetized_playback_pct."
    },
    "rpm": {
      "type": "number",
      "minimum": 0,
      "description": "Revenue per 1,000 views from YouTube Studio, in currency units. Use this or cpm."
    },
    "currency": {
      "type": "string",
      "default": "INR",
      "description": "ISO currency code for display, for example INR, USD or AED. Defaults to INR."
    },
    "subscribers": {
      "type": "integer",
      "minimum": 0,
      "description": "Optional subscriber count."
    },
    "monthly_views": {
      "type": "number",
      "description": "Views per month on long-form videos.",
      "exclusiveMinimum": 0
    },
    "monetized_playback_pct": {
      "type": "number",
      "maximum": 100,
      "minimum": 0,
      "description": "Share of views that show an ad, as a percentage."
    },
    "avg_view_duration_minutes": {
      "type": "number",
      "minimum": 0,
      "description": "Optional average view duration in minutes, to work out watch hours."
    }
  }
}

ytd_growth

Compares year-to-date totals with the same period last year, from monthly values or YTD totals, and gives a simple full-year run rate.

read-only

Argument	Type	Description
last_ytd_total	number	Alternative: last year's total for the same period.
months_elapsed	integer	Months covered, needed with totals for the run rate.
this_ytd_total	number	Alternative: this year's YTD total.
last_year_monthly	array	Last year's values for the same months.
this_year_monthly	array	This year's values by month so far, January first (or first month of the financial year).

Input schema (JSON)

{
  "type": "object",
  "properties": {
    "last_ytd_total": {
      "type": "number",
      "description": "Alternative: last year's total for the same period."
    },
    "months_elapsed": {
      "type": "integer",
      "maximum": 12,
      "minimum": 1,
      "description": "Months covered, needed with totals for the run rate."
    },
    "this_ytd_total": {
      "type": "number",
      "description": "Alternative: this year's YTD total."
    },
    "last_year_monthly": {
      "type": "array",
      "items": {
        "type": "number"
      },
      "maxItems": 12,
      "description": "Last year's values for the same months."
    },
    "this_year_monthly": {
      "type": "array",
      "items": {
        "type": "number"
      },
      "maxItems": 12,
      "description": "This year's values by month so far, January first (or first month of the financial year)."
    }
  }
}

{
  "type": "object",
  "required": [
    "monthly_organic_visits_gain",
    "conversion_rate_pct",
    "value_per_conversion",
    "monthly_seo_cost"
  ],
  "properties": {
    "months": {
      "type": "number",
      "default": 12,
      "description": "Months to total over.",
      "exclusiveMinimum": 0
    },
    "currency": {
      "type": "string",
      "default": "INR",
      "description": "ISO currency code for display, for example INR, USD or AED. Defaults to INR."
    },
    "gross_margin_pct": {
      "type": "number",
      "maximum": 100,
      "description": "Optional gross margin as a percentage. Leave out to measure on revenue.",
      "exclusiveMinimum": 0
    },
    "monthly_seo_cost": {
      "type": "number",
      "description": "Monthly SEO spend, in currency units.",
      "exclusiveMinimum": 0
    },
    "conversion_rate_pct": {
      "type": "number",
      "maximum": 100,
      "description": "Share of visits that convert, as a percentage.",
      "exclusiveMinimum": 0
    },
    "value_per_conversion": {
      "type": "number",
      "minimum": 0,
      "description": "Average revenue per conversion (order value or deal value), in currency units."
    },
    "monthly_organic_visits_gain": {
      "type": "number",
      "minimum": 0,
      "description": "Extra organic visits per month expected from SEO."
    }
  }
}