Query 70+ ad tech protocols — OpenRTB, VAST, AdCP, AAMP, TCF, GPP — with citations.
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Fetch details for one advertising protocol by its slug (e.g. 'openrtb-2', 'adcp', 'aamp', 'ucp'). Returns description, governance, evidence links, use cases, and dependencies.
Protocol slug, e.g. 'openrtb-2' or 'adcp'.
Fetch details for one advertising protocol by its slug (e.g. 'openrtb-2', 'adcp', 'aamp', 'ucp'). Returns description, governance, evidence links, use cases, and dependencies.
| Argument | Type | Description |
|---|---|---|
| slug* | string | Protocol slug, e.g. 'openrtb-2' or 'adcp'. |
{
"type": "object",
"$schema": "http://json-schema.org/draft-07/schema#",
"required": [
"slug"
],
"properties": {
"slug": {
"type": "string",
"description": "Protocol slug, e.g. 'openrtb-2' or 'adcp'."
}
}
}List MCP servers in the AdvertisingProtocols directory. Optionally filter by protocol slug/label (e.g. 'adcp'), vendor, category, or 'officialOnly' to get only publisher-owned servers.
| Argument | Type | Description |
|---|---|---|
| limit | integer | |
| vendor | string | Vendor name substring (e.g. 'Google', 'IAB'). |
| protocol | string | Protocol slug or label to filter by (e.g. 'adcp', 'AdCP', 'aamp'). |
| officialOnly | boolean |
{
"type": "object",
"$schema": "http://json-schema.org/draft-07/schema#",
"properties": {
"limit": {
"type": "integer",
"default": 25,
"maximum": 100,
"minimum": 1
},
"vendor": {
"type": "string",
"description": "Vendor name substring (e.g. 'Google', 'IAB')."
},
"protocol": {
"type": "string",
"description": "Protocol slug or label to filter by (e.g. 'adcp', 'AdCP', 'aamp')."
},
"officialOnly": {
"type": "boolean",
"default": false
}
}
}Search the AdvertisingProtocols glossary of 130+ ad tech terms (DSP, SSP, RTB, TCF, etc.) and return plain-English definitions.
| Argument | Type | Description |
|---|---|---|
| limit | integer | |
| query* | string | Term or keyword to search for. |
{
"type": "object",
"$schema": "http://json-schema.org/draft-07/schema#",
"required": [
"query"
],
"properties": {
"limit": {
"type": "integer",
"default": 8,
"maximum": 25,
"minimum": 1
},
"query": {
"type": "string",
"description": "Term or keyword to search for."
}
}
}Search the AdvertisingProtocols catalog of 80+ ad tech standards (OpenRTB, VAST, AdCP, AAMP, UID2, ARTF, etc.) by keyword. Matches title, description, tags, and category.
| Argument | Type | Description |
|---|---|---|
| limit | integer | |
| query* | string | Keyword(s) to match, e.g. 'agentic', 'video', 'identity'. |
{
"type": "object",
"$schema": "http://json-schema.org/draft-07/schema#",
"required": [
"query"
],
"properties": {
"limit": {
"type": "integer",
"default": 10,
"maximum": 50,
"minimum": 1
},
"query": {
"type": "string",
"description": "Keyword(s) to match, e.g. 'agentic', 'video', 'identity'."
}
}
}