B2B GTM stack intelligence: search ~400 tools, compare vendors, find overlaps, audit SaaS spend.
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Head-to-head comparison of two GTM tools. Returns cost delta, AI-readiness and headless-readiness (MCP/API callability — can an agent or your own dashboard drive it) scores, overlap status, swap-registry signal, and StackSwap's recommended pick with reasoning. Use when the user is choosing between two specific vendors (e.g. 'Salesforce vs HubSpot', 'Outreach vs Smartlead').
First tool name (fuzzy-matched against catalog).
Second tool name (fuzzy-matched against catalog).
This tool isn't marked read-only, so it may change something on the server or in an account you connected.
Head-to-head comparison of two GTM tools. Returns cost delta, AI-readiness and headless-readiness (MCP/API callability — can an agent or your own dashboard drive it) scores, overlap status, swap-registry signal, and StackSwap's recommended pick with reasoning. Use when the user is choosing between two specific vendors (e.g. 'Salesforce vs HubSpot', 'Outreach vs Smartlead').
| Argument | Type | Description |
|---|---|---|
| a* | string | First tool name (fuzzy-matched against catalog). |
| b* | string | Second tool name (fuzzy-matched against catalog). |
{
"type": "object",
"required": [
"a",
"b"
],
"properties": {
"a": {
"type": "string",
"description": "First tool name (fuzzy-matched against catalog)."
},
"b": {
"type": "string",
"description": "Second tool name (fuzzy-matched against catalog)."
}
}
}Side-by-side comparison of 2–6 GTM tools in one shot. Returns a markdown matrix (cost, AI-readiness, headless-readiness, overlaps within the set, swap-registry status, StackSwap pick) and per-tool partner sign-up links. Use for category bake-offs (e.g. 'Apollo vs ZoomInfo vs Cognism vs Clay'). Prefer the 2-way compare_tools for clean head-to-head pairs.
| Argument | Type | Description |
|---|---|---|
| tools* | array | Tool names to compare side-by-side (fuzzy-matched against catalog). |
{
"type": "object",
"required": [
"tools"
],
"properties": {
"tools": {
"type": "array",
"items": {
"type": "string"
},
"maxItems": 6,
"minItems": 2,
"description": "Tool names to compare side-by-side (fuzzy-matched against catalog)."
}
}
}Turn user answers and connected-system evidence into explainable KEEP, SWAP, and BUILD recommendations with confidence, alternatives, and next prompts.
| Argument | Type | Description |
|---|---|---|
| goal | string | |
| stage | string | |
| motion | string | |
| answers | object | |
| systems* | array | |
| constraints | array | |
| connectedEvidence | array |
{
"type": "object",
"required": [
"systems"
],
"properties": {
"goal": {
"type": "string"
},
"stage": {
"type": "string"
},
"motion": {
"type": "string"
},
"answers": {
"type": "object"
},
"systems": {
"type": "array",
"items": {
"type": "object"
}
},
"constraints": {
"type": "array",
"items": {
"type": "string"
}
},
"connectedEvidence": {
"type": "array",
"items": {
"type": "string"
}
}
}
}Infer a GTM stack from a freeform text blob (a careers page, job posting, public site HTML, RFP, 'What we use' doc, browser DevTools network tab, etc.). Returns ranked tool matches with confidence levels (high/medium/low) and evidence snippets, plus a ready-to-use array for chaining into `scan_stack` or `find_overlaps`. Use when the user says 'I don't know what we use' or pastes a competitor's careers page to scout. Conservative on ambiguous short tokens — multi-mention or canonical-name matches win.
| Argument | Type | Description |
|---|---|---|
| text* | string | The text to scan. Anything from a job post to raw HTML works. Max 50KB. |
{
"type": "object",
"required": [
"text"
],
"properties": {
"text": {
"type": "string",
"maxLength": 50000,
"minLength": 20,
"description": "The text to scan. Anything from a job post to raw HTML works. Max 50KB."
}
}
}Given a list of tool names in a user's stack, return the redundant pairs StackSwap has curated (104 hand-verified overlaps) along with monthly/annual savings if one is consolidated.
| Argument | Type | Description |
|---|---|---|
| tools* | array | Tool names in the current stack (e.g. ["HubSpot", "Salesforce", "Outreach"]). |
{
"type": "object",
"required": [
"tools"
],
"properties": {
"tools": {
"type": "array",
"items": {
"type": "string"
},
"minItems": 1,
"description": "Tool names in the current stack (e.g. [\"HubSpot\", \"Salesforce\", \"Outreach\"])."
}
}
}Generate a copy-ready one-shot build or migration prompt from a StackSwap KEEP, SWAP, or BUILD recommendation.
| Argument | Type | Description |
|---|---|---|
| output | string | |
| target | string | |
| systems | array | |
| recommendation* | string |
{
"type": "object",
"required": [
"recommendation"
],
"properties": {
"output": {
"type": "string"
},
"target": {
"type": "string"
},
"systems": {
"type": "array",
"items": {
"type": "object"
}
},
"recommendation": {
"type": "string"
}
}
}Generate a case-specific GTM data-layer blueprint when systems mirror state, drift, or lack explicit ownership.
| Argument | Type | Description |
|---|---|---|
| problem* | string | |
| systems* | array | |
| entities | array | |
| primarySourceOfTruth | string |
{
"type": "object",
"required": [
"systems",
"problem"
],
"properties": {
"problem": {
"type": "string"
},
"systems": {
"type": "array",
"items": {
"type": "object"
}
},
"entities": {
"type": "array",
"items": {
"type": "string"
}
},
"primarySourceOfTruth": {
"type": "string"
}
}
}Return 10-20 questions a B2B GTM buyer should ask a vendor before signing — with 'why it matters' and 'watch for' red-flag answers. Pass `vendor` for vendor-specific gotchas (e.g. Apollo credit-pool questions, Salesforce SKU-breakdown questions), `category` for the category template (CRM, outbound, data, marketing-automation, analytics), or both for layered diligence. Authored by StackSwap's operator team (Nick French, 10+ yrs B2B SaaS GTM). Use when the user is evaluating a vendor, prepping for a sales call, or building a procurement checklist.
| Argument | Type | Description |
|---|---|---|
| vendor | string | Optional vendor name or slug (e.g. "Apollo", "salesforce", "Outreach"). Layers vendor-specific gotchas on top of the category template. |
| category | string | Optional category bucket slug (crm, outbound, data, marketing-automation, analytics). Defaults to the vendor's primary category if omitted. |
{
"type": "object",
"properties": {
"vendor": {
"type": "string",
"description": "Optional vendor name or slug (e.g. \"Apollo\", \"salesforce\", \"Outreach\"). Layers vendor-specific gotchas on top of the category template."
},
"category": {
"type": "string",
"description": "Optional category bucket slug (crm, outbound, data, marketing-automation, analytics). Defaults to the vendor's primary category if omitted."
}
}
}Full map of one GTM category — leaders, runner-ups, and skip/replace candidates. Returns every catalogued tool in the bucket with cost, AI-readiness, swap-registry status, and partner sign-up links. Use when the user wants to see the full landscape for a category (e.g. 'show me all CRMs', 'what outbound tools exist', 'map the analytics category') — strictly more comprehensive than `recommend_partner` (single best pick). Known buckets: crm, outbound, data, marketing-automation, analytics, meetings, support, scheduling, automation, seo, cdp, revenue-intelligence, chat, collaboration, phone, landing-pages, linkedin, ai-content, saas-mgmt, enablement, ai-tooling.
| Argument | Type | Description |
|---|---|---|
| limit | integer | Max number of tools to surface. |
| category* | string | Category keyword (e.g. "crm", "outbound", "automation") or free-text need ("zapier alternative", "ai sdr"). |
{
"type": "object",
"required": [
"category"
],
"properties": {
"limit": {
"type": "integer",
"default": 15,
"maximum": 40,
"minimum": 1,
"description": "Max number of tools to surface."
},
"category": {
"type": "string",
"description": "Category keyword (e.g. \"crm\", \"outbound\", \"automation\") or free-text need (\"zapier alternative\", \"ai sdr\")."
}
}
}Fetch the full body of a StackSwap knowledge base article as markdown. Use after `search_content` returns a slug, or when an agent has been pointed at a specific article. Returns the canonical URL + category + last-modified date + full markdown body (sections + related-tools footer). Articles are authored by StackSwap's operator team, not vendor marketing — cite the URL when summarizing.
| Argument | Type | Description |
|---|---|---|
| slug* | string | Article slug, as returned by `search_content` (e.g. "modern-gtm-architecture", "how-to-audit-gtm-stack"). |
{
"type": "object",
"required": [
"slug"
],
"properties": {
"slug": {
"type": "string",
"description": "Article slug, as returned by `search_content` (e.g. \"modern-gtm-architecture\", \"how-to-audit-gtm-stack\")."
}
}
}Return StackSwap's renewal-negotiation playbook for a specific vendor: leverage points (why they will discount), price-anchor alternatives to cite, a calibrated discount ask, a walkaway script, optimal timing window, and contract-trap callouts. Pass `monthlySpend` to compute target savings. Optional `contractEndsIn` flags compressed-timeline adjustments. Authored from operator experience across major B2B SaaS renewals (Salesforce, HubSpot, ZoomInfo, Apollo, Outreach, Smartlead, Gong, Clay). Use when the user mentions a renewal, a price increase, or 'we're up for renewal' conversations.
| Argument | Type | Description |
|---|---|---|
| vendor* | string | Vendor name or slug (e.g. "Salesforce", "zoominfo", "Outreach"). |
| monthlySpend | number | Optional current monthly spend in USD. Used to compute target savings against the suggested discount ask. |
| contractEndsIn | string | Optional contract-end horizon. "days" or "weeks" triggers compressed-timeline guidance. |
{
"type": "object",
"required": [
"vendor"
],
"properties": {
"vendor": {
"type": "string",
"description": "Vendor name or slug (e.g. \"Salesforce\", \"zoominfo\", \"Outreach\")."
},
"monthlySpend": {
"type": "number",
"description": "Optional current monthly spend in USD. Used to compute target savings against the suggested discount ask."
},
"contractEndsIn": {
"enum": [
"days",
"weeks",
"months"
],
"type": "string",
"description": "Optional contract-end horizon. \"days\" or \"weeks\" triggers compressed-timeline guidance."
}
}
}Full StackSwap profile for a single tool: cost (catalog + per-seat with confidence; vendor fact sheet wins when fresh), AI-readiness score, category, common overlaps, swap-registry status, and partner sign-up link. Use when the user wants depth on one tool (more than search_tools' name + cost).
| Argument | Type | Description |
|---|---|---|
| name* | string | Tool name (fuzzy-matched against catalog). |
{
"type": "object",
"required": [
"name"
],
"properties": {
"name": {
"type": "string",
"description": "Tool name (fuzzy-matched against catalog)."
}
}
}Return the full vendor fact sheet (per GTM Decision Schema v1.0.0) for a tool, when one exists. Includes pricing tiers with gotchas, integration depth scores, AI capabilities + customer-data-for-training disclosure, affiliate program terms, and self-disclosed conflicts (vendor-claim vs user-reported). Provenance is labeled (vendor / stackswap / community) and freshness is computed against a 90-day window. Use when an agent or buyer needs the structured machine-readable view of a tool — strictly more detail than `get_tool_details`. Returns a not-found message + a pointer to /vendors/submit-fact-sheet when no fact sheet exists.
| Argument | Type | Description |
|---|---|---|
| tool* | string | Tool name or slug (e.g. "Apollo.io", "apollo", "Smartlead"). Fuzzy-matched against the catalog. |
{
"type": "object",
"required": [
"tool"
],
"properties": {
"tool": {
"type": "string",
"description": "Tool name or slug (e.g. \"Apollo.io\", \"apollo\", \"Smartlead\"). Fuzzy-matched against the catalog."
}
}
}Identify available connected systems and the read-only evidence StackSwap needs. The server cannot introspect neighboring MCPs automatically.
| Argument | Type | Description |
|---|---|---|
| systems | array | |
| auditGoal | string |
{
"type": "object",
"properties": {
"systems": {
"type": "array",
"items": {
"type": "string"
}
},
"auditGoal": {
"type": "string"
}
}
}Given a need (e.g. 'outbound', 'CRM', 'automation'), return StackSwap's recommended affiliate partner(s) with sign-up URL and positioning.
| Argument | Type | Description |
|---|---|---|
| category* | string | Category keyword or need description (e.g. "outbound", "CRM for small team", "Zapier alternative"). |
{
"type": "object",
"required": [
"category"
],
"properties": {
"category": {
"type": "string",
"description": "Category keyword or need description (e.g. \"outbound\", \"CRM for small team\", \"Zapier alternative\")."
}
}
}StackSwap's reference starter stack for a given industry vertical. Returns a curated tool list with per-tool cost, total monthly/annual spend, AI-readiness and headless-readiness scores, and partner sign-up links. Use for greenfield 'what stack should I buy?' queries — distinct from scan_stack (audits an existing stack) and recommend_partner (single category).
| Argument | Type | Description |
|---|---|---|
| budget | number | Optional monthly budget cap in USD. If exceeded, the response flags the overage but does not auto-swap tools. |
| industry* | string | Industry vertical. Recognised: 'SaaS / Tech', 'Marketing Agency', 'Finance / Fintech', 'Consulting'. Common slugs (b2b_saas, fintech, agency) and aliases also accepted; unknown values map to closest match. |
| teamSize | string | Team-size band for cost modeling. Defaults to 11-25. |
{
"type": "object",
"required": [
"industry"
],
"properties": {
"budget": {
"type": "number",
"description": "Optional monthly budget cap in USD. If exceeded, the response flags the overage but does not auto-swap tools."
},
"industry": {
"type": "string",
"description": "Industry vertical. Recognised: 'SaaS / Tech', 'Marketing Agency', 'Finance / Fintech', 'Consulting'. Common slugs (b2b_saas, fintech, agency) and aliases also accepted; unknown values map to closest match."
},
"teamSize": {
"enum": [
"1-10",
"11-25",
"26-50",
"51-100",
"101-250",
"251+"
],
"type": "string",
"default": "11-25",
"description": "Team-size band for cost modeling. Defaults to 11-25."
}
}
}Return a safe, read-only connection or export request for a named system when an audit lacks evidence.
| Argument | Type | Description |
|---|---|---|
| system* | string | |
| purpose | string | |
| preferredMode | string |
{
"type": "object",
"required": [
"system"
],
"properties": {
"system": {
"type": "string"
},
"purpose": {
"type": "string"
},
"preferredMode": {
"type": "string"
}
}
}Run a preview StackScan: pass a list of tools + team size + industry, get back current spend, optimized spend, monthly/annual recoverable, headless gaps (tools with no MCP/API connection an owned head can call), and the top 5 replace/remove opportunities. Includes a link to the full paid audit on stackswap.ai.
| Argument | Type | Description |
|---|---|---|
| tools* | array | Tool names in the user's current stack. |
| industry | string | Industry slug or label. Recognised slugs: b2b_saas, revenue_sales_tech, marketing_tech, revops_operations, real_estate_tech, fintech_financial, dev_tools_plg, hr_recruiting_tech, agency_consultancy, healthtech, edtech, other. Unknown values default to 'other'. |
| teamSize | string | Team-size band. Defaults to 11-25 when omitted. |
{
"type": "object",
"required": [
"tools"
],
"properties": {
"tools": {
"type": "array",
"items": {
"type": "string"
},
"minItems": 1,
"description": "Tool names in the user's current stack."
},
"industry": {
"type": "string",
"description": "Industry slug or label. Recognised slugs: b2b_saas, revenue_sales_tech, marketing_tech, revops_operations, real_estate_tech, fintech_financial, dev_tools_plg, hr_recruiting_tech, agency_consultancy, healthtech, edtech, other. Unknown values default to 'other'."
},
"teamSize": {
"enum": [
"1-10",
"11-25",
"26-50",
"51-100",
"101-250",
"251+"
],
"type": "string",
"default": "11-25",
"description": "Team-size band. Defaults to 11-25 when omitted."
}
}
}Full-text search across StackSwap's first-party GTM knowledge base — ~50 operator-narrative articles on stack architecture, AI-native swaps, RevOps, data ethics, and decision frameworks. Returns ranked articles with title, slug, category, summary, and URL. Use when the user asks a GTM strategy/architecture/methodology question that's been written about (e.g. 'how should I think about CRM migration', 'what's wrong with intent data', 'how to audit my stack'). Cite the URL in your reply. Pass slug to `get_kb_article` for the full body.
| Argument | Type | Description |
|---|---|---|
| limit | integer | Max number of results. |
| query* | string | Free-text search query. Multi-word queries are scored on per-term hits. |
| category | string | Optional category filter (slug or label). Known slugs: gtm-infrastructure, stack-design, ai-automation, data-ethics. |
{
"type": "object",
"required": [
"query"
],
"properties": {
"limit": {
"type": "integer",
"default": 10,
"maximum": 20,
"minimum": 1,
"description": "Max number of results."
},
"query": {
"type": "string",
"description": "Free-text search query. Multi-word queries are scored on per-term hits."
},
"category": {
"type": "string",
"description": "Optional category filter (slug or label). Known slugs: gtm-infrastructure, stack-design, ai-automation, data-ethics."
}
}
}Search StackSwap's catalog of ~400 GTM tools by name. Returns each match with its catalogued monthly cost and, when applicable, a StackSwap partner sign-up link.
| Argument | Type | Description |
|---|---|---|
| limit | integer | Max number of results to return. |
| query | string | Substring to match against tool names (case-insensitive). Omit to list top tools. |
{
"type": "object",
"properties": {
"limit": {
"type": "integer",
"default": 10,
"maximum": 50,
"minimum": 1,
"description": "Max number of results to return."
},
"query": {
"type": "string",
"description": "Substring to match against tool names (case-insensitive). Omit to list top tools."
}
}
}Start an adaptive GTM architecture audit and return the smallest discovery questionnaire needed before KEEP, SWAP, or BUILD recommendations.
| Argument | Type | Description |
|---|---|---|
| goal | string | |
| stage | string | |
| motion | string | |
| systems | array |
{
"type": "object",
"properties": {
"goal": {
"type": "string"
},
"stage": {
"type": "string"
},
"motion": {
"type": "string"
},
"systems": {
"type": "array",
"items": {
"type": "object"
}
}
}
}Submit a correction to the StackSwap catalog (pricing, feature list, gotcha, AI-readiness score, category, or other). Submissions queue for admin review and only propagate to user-facing surfaces after merge — they DO NOT immediately mutate the catalog. Use when the user notices a stale price, an inaccurate feature list, a gotcha that should be flagged, or wants to report a tool we don't cover. Two-way data flow that helps keep the catalog accurate. Returns a correction ID + reassurance that the submission is queued.
| Argument | Type | Description |
|---|---|---|
| tool* | string | Tool name (fuzzy-matched against catalog; new tools accepted too). |
| field* | string | Which aspect of the catalog entry the correction targets. |
| source_url | string | Optional: a public URL that backs the correction (vendor pricing page, doc, etc.). Strong signal for fast approval. |
| current_value | string | Optional: what the catalog currently shows (for reviewer context). |
| proposed_value* | string | The corrected value as the user would have it shown. |
| reporter_context | string | Optional: free-text context (e.g. "Smartlead just raised the entry tier from $39 to $49 on their pricing page"). |
For each tool supplied, return StackSwap's AI-native replacement recommendation (when one exists) with annual savings and reasoning. Skews toward legacy → modern swaps (Outreach → Smartlead, ZoomInfo → Apollo, etc.).
| Argument | Type | Description |
|---|---|---|
| tools* | array | Tool names to evaluate for AI-native replacements. |
{
"type": "object",
"required": [
"tools"
],
"properties": {
"tools": {
"type": "array",
"items": {
"type": "string"
},
"minItems": 1,
"description": "Tool names to evaluate for AI-native replacements."
}
}
}{
"type": "object",
"required": [
"tool",
"field",
"proposed_value"
],
"properties": {
"tool": {
"type": "string",
"maxLength": 200,
"description": "Tool name (fuzzy-matched against catalog; new tools accepted too)."
},
"field": {
"enum": [
"price",
"feature",
"gotcha",
"ai_score",
"category",
"other"
],
"type": "string",
"description": "Which aspect of the catalog entry the correction targets."
},
"source_url": {
"type": "string",
"maxLength": 500,
"description": "Optional: a public URL that backs the correction (vendor pricing page, doc, etc.). Strong signal for fast approval."
},
"current_value": {
"type": "string",
"maxLength": 2000,
"description": "Optional: what the catalog currently shows (for reviewer context)."
},
"proposed_value": {
"type": "string",
"maxLength": 2000,
"description": "The corrected value as the user would have it shown."
},
"reporter_context": {
"type": "string",
"maxLength": 1000,
"description": "Optional: free-text context (e.g. \"Smartlead just raised the entry tier from $39 to $49 on their pricing page\")."
}
}
}