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Calculate the monthly revenue cost of SaaS churn from MRR, churn rate, and customer count. Returns the dollar value leaking out each month.
Monthly recurring revenue (USD).
Monthly churn rate as a decimal (0.05 = 5%).
Active customer count (optional, for per-customer view).
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Calculate the monthly revenue cost of SaaS churn from MRR, churn rate, and customer count. Returns the dollar value leaking out each month.
| Argument | Type |
|---|
| Description |
|---|
| mrr* | number | Monthly recurring revenue (USD). |
| customers | number | Active customer count (optional, for per-customer view). |
| churn_rate* | number | Monthly churn rate as a decimal (0.05 = 5%). |
{
"type": "object",
"required": [
"mrr",
"churn_rate"
],
"properties": {
"mrr": {
"type": "number",
"description": "Monthly recurring revenue (USD)."
},
"customers": {
"type": "number",
"description": "Active customer count (optional, for per-customer view)."
},
"churn_rate": {
"type": "number",
"description": "Monthly churn rate as a decimal (0.05 = 5%)."
}
}
}Calculate customer lifetime value (LTV) for a SaaS business from ARPU, gross margin, and monthly churn. Uses the canonical David Skok formula.
| Argument | Type | Description |
|---|---|---|
| arpu* | number | Average revenue per user per month (USD). |
| gross_margin* | number | Gross margin as a decimal (0.85 = 85%). |
| monthly_churn* | number | Monthly churn rate as a decimal (0.05 = 5%). |
{
"type": "object",
"required": [
"arpu",
"gross_margin",
"monthly_churn"
],
"properties": {
"arpu": {
"type": "number",
"description": "Average revenue per user per month (USD)."
},
"gross_margin": {
"type": "number",
"description": "Gross margin as a decimal (0.85 = 85%)."
},
"monthly_churn": {
"type": "number",
"description": "Monthly churn rate as a decimal (0.05 = 5%)."
}
}
}Project SaaS revenue 12 months forward from current MRR and a monthly growth assumption. Returns month-by-month MRR.
| Argument | Type | Description |
|---|---|---|
| months | number | Projection horizon in months (default 12). |
| current_mrr* | number | Starting monthly recurring revenue (USD). |
| monthly_growth* | number | Net monthly growth rate as a decimal (0.08 = 8%/month). |
{
"type": "object",
"required": [
"current_mrr",
"monthly_growth"
],
"properties": {
"months": {
"type": "number",
"description": "Projection horizon in months (default 12)."
},
"current_mrr": {
"type": "number",
"description": "Starting monthly recurring revenue (USD)."
},
"monthly_growth": {
"type": "number",
"description": "Net monthly growth rate as a decimal (0.08 = 8%/month)."
}
}
}