GTM Alpha: go to market consultation (EPIC) by Helix GTM Consulting
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Get EPIC framework scores for your GTM strategy: Ecosystem and ABM, Product-Led Growth, Inbound and Outbound, Community-Led, each 1 to 10, with the lead motion, warnings and notes, and the sector's buying committee and usual objections when your inputs name the sector. Add the optional inputs for a full score; without them the result is marked preliminary.
Describe your GTM situation
Optional. Average contract value per year in US dollars (for example 42000)
Your industry
Optional. Primary market
Optional. true if customers can sign up and get value without talking to sales
Optional. Where the majority of deals come from
Optional. Net revenue retention in percent (for example 108)
Optional. Your company or product name, repeated in the answer
Optional. Number of addressable accounts (for example 2500)
Stage: pre-seed, seed, series-a, series-b, series-c, bootstrapped (growth counts as Series B)
Optional. Days from first touch to closed-won (for example 120)
Optional. What you do today (content, outbound, events, partnerships, PLG, community)
Get EPIC framework scores for your GTM strategy: Ecosystem and ABM, Product-Led Growth, Inbound and Outbound, Community-Led, each 1 to 10, with the lead motion, warnings and notes, and the sector's buying committee and usual objections when your inputs name the sector. Add the optional inputs for a full score; without them the result is marked preliminary.
| Argument | Type | Description |
|---|---|---|
| acv_usd | number | Optional. Average contract value per year in US dollars (for example 42000) |
| industry | string | Your industry |
| challenge* | string | Describe your GTM situation |
| geography | string | Optional. Primary market |
| self_serve | boolean | Optional. true if customers can sign up and get value without talking to sales |
| deal_source | string | Optional. Where the majority of deals come from |
| nrr_percent | number | Optional. Net revenue retention in percent (for example 108) |
| company_name | string | Optional. Your company or product name, repeated in the answer |
| tam_accounts | number | Optional. Number of addressable accounts (for example 2500) |
| business_stage | string | Stage: pre-seed, seed, series-a, series-b, series-c, bootstrapped (growth counts as Series B) |
| deal_cycle_days | number | Optional. Days from first touch to closed-won (for example 120) |
| current_channels | string | Optional. What you do today (content, outbound, events, partnerships, PLG, community) |
{
"type": "object",
"required": [
"challenge"
],
"properties": {
"acv_usd": {
"type": "number",
"minimum": 0,
"description": "Optional. Average contract value per year in US dollars (for example 42000)"
},
"industry": {
"type": "string",
"description": "Your industry"
},
"challenge": {
"type": "string",
"description": "Describe your GTM situation"
},
"geography": {
"enum": [
"india",
"us_eu",
"middle_east",
"apac",
"global"
],
"type": "string",
"description": "Optional. Primary market"
},
"self_serve": {
"type": "boolean",
"description": "Optional. true if customers can sign up and get value without talking to sales"
},
"deal_source": {
"enum": [
"referrals",
"outbound",
"partnerships",
"inbound",
"mixed"
],
"type": "string",
"description": "Optional. Where the majority of deals come from"
},
"nrr_percent": {
"type": "number",
"description": "Optional. Net revenue retention in percent (for example 108)"
},
"company_name": {
"type": "string",
"description": "Optional. Your company or product name, repeated in the answer"
},
"tam_accounts": {
"type": "number",
"minimum": 0,
"description": "Optional. Number of addressable accounts (for example 2500)"
},
"business_stage": {
"type": "string",
"description": "Stage: pre-seed, seed, series-a, series-b, series-c, bootstrapped (growth counts as Series B)"
},
"deal_cycle_days": {
"type": "number",
"minimum": 0,
"description": "Optional. Days from first touch to closed-won (for example 120)"
},
"current_channels": {
"type": "string",
"description": "Optional. What you do today (content, outbound, events, partnerships, PLG, community)"
}
}
}Return a GTM action plan for one EPIC motion (E Ecosystem and ABM, P Product-Led Growth, I Inbound and Outbound, C Community-Led) over 30, 60 or 90 days: immediate, short-term and medium-term steps, without the self-serve steps when your business model is not a software subscription. Builds text from the inputs only.
| Argument | Type | Description |
|---|---|---|
| timeframe | string | 30-day, 60-day or 90-day (default 90-day) |
| primary_focus* | string | EPIC motion to plan for: E, P, I or C |
| business_model | string | Optional. How you charge: software subscription, services, connectivity, per transaction, marketplace, hardware plus software, or investment management. Steps that need a product people can try on their own are left out for a business that is not a software subscription |
{
"type": "object",
"required": [
"primary_focus"
],
"properties": {
"timeframe": {
"enum": [
"30-day",
"60-day",
"90-day"
],
"type": "string",
"description": "30-day, 60-day or 90-day (default 90-day)"
},
"primary_focus": {
"enum": [
"E",
"P",
"I",
"C"
],
"type": "string",
"description": "EPIC motion to plan for: E, P, I or C"
},
"business_model": {
"enum": [
"saas",
"services",
"connectivity",
"transactions",
"marketplace",
"hardware_software",
"investment"
],
"type": "string",
"description": "Optional. How you charge: software subscription, services, connectivity, per transaction, marketplace, hardware plus software, or investment management. Steps that need a product people can try on their own are left out for a business that is not a software subscription"
}
}
}Scores the four motions from 1 to 10 with the documented rubric, names the primary and secondary motion, and lists the first 30 days of steps for the primary motion, with sector notes when your inputs name the sector. Add the optional inputs (ACV, deal cycle, NRR, TAM, self-serve, deal source, geography) for a full score; without them the result is marked preliminary.
| Argument | Type | Description |
|---|---|---|
| acv_usd | number | Optional. Average contract value per year in US dollars (for example 42000) |
| industry | string | Your industry |
| geography | string | Optional. Primary market |
| self_serve | boolean | Optional. true if customers can sign up and get value without talking to sales |
| deal_source | string | Optional. Where the majority of deals come from |
| nrr_percent | number | Optional. Net revenue retention in percent (for example 108) |
| company_name | string | Company name |
| tam_accounts | number | Optional. Number of addressable accounts (for example 2500) |
| gtm_challenge* | string | Your GTM challenge |
| business_model | string | Optional. How you charge: software subscription, services, connectivity, per transaction, marketplace, hardware plus software, or investment management. Read from your other inputs when left out |
| business_stage | string | Stage: pre-seed, seed, series-a, series-b, series-c, bootstrapped (growth counts as Series B) |
| deal_cycle_days | number | Optional. Days from first touch to closed-won (for example 120) |
| current_channels | string | Optional. What you do today (content, outbound, events, partnerships, PLG, community) |
{
"type": "object",
"required": [
"gtm_challenge"
],
"properties": {
"acv_usd": {
"type": "number",
"minimum": 0,
"description": "Optional. Average contract value per year in US dollars (for example 42000)"
},
"industry": {
"type": "string",
"description": "Your industry"
},
"geography": {
"enum": [
"india",
"us_eu",
"middle_east",
"apac",
"global"
],
"type": "string",
"description": "Optional. Primary market"
},
"self_serve": {
"type": "boolean",
"description": "Optional. true if customers can sign up and get value without talking to sales"
},
"deal_source": {
"enum": [
"referrals",
"outbound",
"partnerships",
"inbound",
"mixed"
],
"type": "string",
"description": "Optional. Where the majority of deals come from"
},
"nrr_percent": {
"type": "number",
"description": "Optional. Net revenue retention in percent (for example 108)"
},
"company_name": {
"type": "string",
"description": "Company name"
},
"tam_accounts": {
"type": "number",
"minimum": 0,
"description": "Optional. Number of addressable accounts (for example 2500)"
},
"gtm_challenge": {
"type": "string",
"description": "Your GTM challenge"
},
"business_model": {
"enum": [
"saas",
"services",
"connectivity",
"transactions",
"marketplace",
"hardware_software",
"investment"
],
"type": "string",
"description": "Optional. How you charge: software subscription, services, connectivity, per transaction, marketplace, hardware plus software, or investment management. Read from your other inputs when left out"
},
"business_stage": {
"type": "string",
"description": "Stage: pre-seed, seed, series-a, series-b, series-c, bootstrapped (growth counts as Series B)"
},
"deal_cycle_days": {
"type": "number",
"minimum": 0,
"description": "Optional. Days from first touch to closed-won (for example 120)"
},
"current_channels": {
"type": "string",
"description": "Optional. What you do today (content, outbound, events, partnerships, PLG, community)"
}
}
}