IMPACT: 8 B2B positioning and messaging tools by Helix GTM Consulting
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Select a beachhead market: segments ranked from your own customers, pain and deal size when you give all three (the answer says which method it used), otherwise keyword presets; and a TAM/SAM/SOM calculation that uses only the company counts, deal size and percentages you give
What your product does
Typical sales cycle length. Shown in the output; not used in the scoring
Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.
The problem your best customers describe, in their words. With current_customers and average_deal_size it ranks the segments from your own inputs; without them the keyword presets are used
How many companies you could sell to in each segment, one per line or separated by semicolons (for example "Mid-market fintech: 3,200; Enterprise banks: 600"). A single number is read as the count for the recommended segment. Needed for market sizing
Your annual contract value (ACV) as one amount (e.g., "$50,000", "$50K" or "$1.5M"); a range is refused
Description of your current/best customers. With customer_pain and average_deal_size it ranks the segments (the answer says which method it used); without them it is shown only and the keyword presets score the segments
The market segments you are weighing (for example Mid-market fintech, Enterprise banks, Small retail chains)
The percent of those companies that match your ideal customer profile (for example 25). Needed for SAM
The share of the matching companies you expect to win in year one, in percent (for example 1). Needed for SOM
Select a beachhead market: segments ranked from your own customers, pain and deal size when you give all three (the answer says which method it used), otherwise keyword presets; and a TAM/SAM/SOM calculation that uses only the company counts, deal size and percentages you give
| Argument | Type | Description |
|---|---|---|
| sales_cycle | string | Typical sales cycle length. Shown in the output; not used in the scoring |
| your_sector | string | Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear. |
| customer_pain | string | The problem your best customers describe, in their words. With current_customers and average_deal_size it ranks the segments from your own inputs; without them the keyword presets are used |
| company_counts | string | How many companies you could sell to in each segment, one per line or separated by semicolons (for example "Mid-market fintech: 3,200; Enterprise banks: 600"). A single number is read as the count for the recommended segment. Needed for market sizing |
| average_deal_size | string | Your annual contract value (ACV) as one amount (e.g., "$50,000", "$50K" or "$1.5M"); a range is refused |
| current_customers | string | Description of your current/best customers. With customer_pain and average_deal_size it ranks the segments (the answer says which method it used); without them it is shown only and the keyword presets score the segments |
| potential_segments | array | The market segments you are weighing (for example Mid-market fintech, Enterprise banks, Small retail chains) |
| product_description* | string | What your product does |
| percent_matching_icp | number | The percent of those companies that match your ideal customer profile (for example 25). Needed for SAM |
| year_one_share_percent | number | The share of the matching companies you expect to win in year one, in percent (for example 1). Needed for SOM |
{
"type": "object",
"required": [
"product_description"
],
"properties": {
"sales_cycle": {
"type": "string",
"description": "Typical sales cycle length. Shown in the output; not used in the scoring"
},
"your_sector": {
"enum": [
"logistics_tech",
"fintech",
"saas",
"vertical_saas",
"ai_native",
"ites",
"telecom",
"software",
"cybersecurity",
"other"
],
"type": "string",
"description": "Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear."
},
"customer_pain": {
"type": "string",
"description": "The problem your best customers describe, in their words. With current_customers and average_deal_size it ranks the segments from your own inputs; without them the keyword presets are used"
},
"company_counts": {
"type": "string",
"description": "How many companies you could sell to in each segment, one per line or separated by semicolons (for example \"Mid-market fintech: 3,200; Enterprise banks: 600\"). A single number is read as the count for the recommended segment. Needed for market sizing"
},
"average_deal_size": {
"type": "string",
"description": "Your annual contract value (ACV) as one amount (e.g., \"$50,000\", \"$50K\" or \"$1.5M\"); a range is refused"
},
"current_customers": {
"type": "string",
"description": "Description of your current/best customers. With customer_pain and average_deal_size it ranks the segments (the answer says which method it used); without them it is shown only and the keyword presets score the segments"
},
"potential_segments": {
"type": "array",
"items": {
"type": "string"
},
"description": "The market segments you are weighing (for example Mid-market fintech, Enterprise banks, Small retail chains)"
},
"product_description": {
"type": "string",
"description": "What your product does"
},
"percent_matching_icp": {
"type": "number",
"maximum": 100,
"description": "The percent of those companies that match your ideal customer profile (for example 25). Needed for SAM",
"exclusiveMinimum": 0
},
"year_one_share_percent": {
"type": "number",
"maximum": 100,
"description": "The share of the matching companies you expect to win in year one, in percent (for example 1). Needed for SOM",
"exclusiveMinimum": 0
}
}
}Build a positioning statement and message hierarchy from your own words, in whole sentences, with proof and objections that fit your sector and business model
| Argument | Type | Description |
|---|---|---|
| competitor | string | Primary alternative/competitor |
| key_benefit* | string | Primary benefit/reason to buy |
| your_sector | string | Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear. |
| product_name | string | Your product name |
| customer_need | string | The need they have, written as an action (for example "lose days chasing low-risk cloud alerts") |
| business_model | string | How you sell (saas, services, connectivity, transactions, marketplace, hardware_software or investment). Used to choose the cost and proof lines; read from your inputs when not given |
| differentiation* | string | Your unique differentiation |
Positioning audit with an input completeness score and recommendations
| Argument | Type | Description |
|---|---|---|
| competitors | array | Main competitors |
| your_sector | string | Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear. |
| company_name | string | Your company name |
| business_model | string | How you sell (saas, services, connectivity, transactions, marketplace, hardware_software or investment). Used in the plan; read from your inputs when not given. It does not change the score |
| problem_solved* | string | The problem you solve |
| target_customer* | string | Who you serve |
| customer_feedback | string | What customers say about you |
| current_positioning | string | Your current positioning statement or tagline |
Get the IMPACT framework method phase by phase, optionally with your sector's buyer roles, measures and proof points
| Argument | Type | Description |
|---|---|---|
| sector | string | Your sector in your own words (for example logistics tech, fintech, SaaS, vertical SaaS, AI native, IT services, telecom, software or cybersecurity). Adds how the six steps read in that sector. The same as your_sector; your_sector wins when both are given |
| focus_phase | string | Specific phase to focus on (identify/map/pinpoint/anchor/craft/translate) |
| your_sector | string | Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear. |
{
"type": "object",
"properties": {
"sector": {
"type": "string",
"description": "Your sector in your own words (for example logistics tech, fintech, SaaS, vertical SaaS, AI native, IT services, telecom, software or cybersecurity). Adds how the six steps read in that sector. The same as your_sector; your_sector wins when both are given"
},
"focus_phase": {
"enum": [
"identify",
"map",
"pinpoint",
"anchor",
"craft",
"translate",
"all"
],
"type": "string",
"description": "Specific phase to focus on (identify/map/pinpoint/anchor/craft/translate)"
},
"your_sector": {
"enum": [
"logistics_tech",
"fintech",
"saas",
"vertical_saas",
"ai_native",
"ites",
"telecom",
"software",
"cybersecurity",
"other"
],
"type": "string",
"description": "Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear."
}
}
}Generate champion, economic buyer and technical influencer hypotheses from your product context, using the buying roles of your sector
| Argument | Type | Description |
|---|---|---|
| price_point | string | What you charge, with the period, in your own words (for example "$50,000 a year" or "$3,750 per month") |
| your_sector | string | Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear. |
| company_name | string | Your company name |
| problem_solved* | string | The core problem you solve |
| product_description* | string | What your product does (1-2 sentences) |
| target_company_type | string | Type of companies you target (e.g., "mid-size fintech companies", "enterprise manufacturers") |
{
"type": "object",
"required": [
"product_description",
"problem_solved"
],
"properties": {
"price_point": {
"type": "string",
"description": "What you charge, with the period, in your own words (for example \"$50,000 a year\" or \"$3,750 per month\")"
},
"your_sector": {
"enum": [
"logistics_tech",
"fintech",
"saas",
"vertical_saas",
"ai_native",
"ites",
"telecom",
"software",
"cybersecurity",
"other"
],
"type": "string",
"description": "Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear."
},
"company_name": {
"type": "string",
"description": "Your company name"
},
"problem_solved": {
"type": "string",
"description": "The core problem you solve"
},
"product_description": {
"type": "string",
"description": "What your product does (1-2 sentences)"
},
"target_company_type": {
"type": "string",
"description": "Type of companies you target (e.g., \"mid-size fintech companies\", \"enterprise manufacturers\")"
}
}
}Map your alternatives: one card per named competitor, plus the status-quo options you list, using the weaknesses and strengths you give, with the questions and objections of your sector
| Argument | Type | Description |
|---|---|---|
| category* | string | Your product category (e.g., "cloud security monitoring", "last-mile delivery software") |
| competitors | array | List of competitor names, and the status-quo options your buyers use (for example "spreadsheets"). A description in brackets after a name is kept |
| your_sector | string | Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear. |
| your_product* | string | What your product does |
| your_strengths | string | What you do better than competitors, one per line or separated by semicolons |
| competitor_weaknesses | string | Known competitor weaknesses or customer complaints, one per line or separated by semicolons. A weakness that names a competitor is shown on its card |
Generate value proposition statements, a value matrix for your own figures and proof points that fit your business model
| Argument | Type | Description |
|---|---|---|
| category | string | Product category |
| key_outcome* | string | The main result customers achieve |
| your_sector | string | Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear. |
| product_name | string | Your product/company name |
| business_model | string | How you sell (saas, services, connectivity, transactions, marketplace, hardware_software or investment). Used to choose proof types; read from your inputs when not given |
| target_customer* | string | Who you serve (e.g., "cloud security leads at mid-size fintech companies") |
| customer_metrics | string | Any customer results data (e.g., "critical exposures down 70% in one quarter; audit preparation from 3 weeks to 4 days") |
Adapt a positioning statement for the channels you choose (website, LinkedIn, cold email, sales deck, demo), with calls to action that fit your business model
| Argument | Type | Description |
|---|---|---|
| channels | array | Which channels to cover, from website, linkedin, cold_email, sales_deck and product_demo. Others are listed as not covered; with none, all five are covered |
| key_benefit* | string | Primary benefit, written as an action (for example "fix critical exposures first") |
| your_sector | string | Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear. |
| product_name | string | Your product name |
| business_model | string | How you sell (saas, services, connectivity, transactions, marketplace, hardware_software or investment). Used to choose calls to action and commercial terms; read from your inputs when not given |
| target_customer* | string | Target customer profile |
| positioning_statement* |
| target_customer* |
| string |
| Target customer description |
| product_category | string | Your product category, written as a noun phrase (for example "cloud security monitoring platform") |
{
"type": "object",
"required": [
"target_customer",
"key_benefit",
"differentiation"
],
"properties": {
"competitor": {
"type": "string",
"description": "Primary alternative/competitor"
},
"key_benefit": {
"type": "string",
"description": "Primary benefit/reason to buy"
},
"your_sector": {
"enum": [
"logistics_tech",
"fintech",
"saas",
"vertical_saas",
"ai_native",
"ites",
"telecom",
"software",
"cybersecurity",
"other"
],
"type": "string",
"description": "Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear."
},
"product_name": {
"type": "string",
"description": "Your product name"
},
"customer_need": {
"type": "string",
"description": "The need they have, written as an action (for example \"lose days chasing low-risk cloud alerts\")"
},
"business_model": {
"enum": [
"saas",
"services",
"connectivity",
"transactions",
"marketplace",
"hardware_software",
"investment"
],
"type": "string",
"description": "How you sell (saas, services, connectivity, transactions, marketplace, hardware_software or investment). Used to choose the cost and proof lines; read from your inputs when not given"
},
"differentiation": {
"type": "string",
"description": "Your unique differentiation"
},
"target_customer": {
"type": "string",
"description": "Target customer description"
},
"product_category": {
"type": "string",
"description": "Your product category, written as a noun phrase (for example \"cloud security monitoring platform\")"
}
}
}| key_differentiation | string | What makes you unique |
| product_description* | string | What your product does |
{
"type": "object",
"required": [
"product_description",
"target_customer",
"problem_solved"
],
"properties": {
"competitors": {
"type": "array",
"items": {
"type": "string"
},
"description": "Main competitors"
},
"your_sector": {
"enum": [
"logistics_tech",
"fintech",
"saas",
"vertical_saas",
"ai_native",
"ites",
"telecom",
"software",
"cybersecurity",
"other"
],
"type": "string",
"description": "Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear."
},
"company_name": {
"type": "string",
"description": "Your company name"
},
"business_model": {
"enum": [
"saas",
"services",
"connectivity",
"transactions",
"marketplace",
"hardware_software",
"investment"
],
"type": "string",
"description": "How you sell (saas, services, connectivity, transactions, marketplace, hardware_software or investment). Used in the plan; read from your inputs when not given. It does not change the score"
},
"problem_solved": {
"type": "string",
"description": "The problem you solve"
},
"target_customer": {
"type": "string",
"description": "Who you serve"
},
"customer_feedback": {
"type": "string",
"description": "What customers say about you"
},
"current_positioning": {
"type": "string",
"description": "Your current positioning statement or tagline"
},
"key_differentiation": {
"type": "string",
"description": "What makes you unique"
},
"product_description": {
"type": "string",
"description": "What your product does"
}
}
}{
"type": "object",
"required": [
"your_product",
"category"
],
"properties": {
"category": {
"type": "string",
"description": "Your product category (e.g., \"cloud security monitoring\", \"last-mile delivery software\")"
},
"competitors": {
"type": "array",
"items": {
"type": "string"
},
"description": "List of competitor names, and the status-quo options your buyers use (for example \"spreadsheets\"). A description in brackets after a name is kept"
},
"your_sector": {
"enum": [
"logistics_tech",
"fintech",
"saas",
"vertical_saas",
"ai_native",
"ites",
"telecom",
"software",
"cybersecurity",
"other"
],
"type": "string",
"description": "Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear."
},
"your_product": {
"type": "string",
"description": "What your product does"
},
"your_strengths": {
"type": "string",
"description": "What you do better than competitors, one per line or separated by semicolons"
},
"competitor_weaknesses": {
"type": "string",
"description": "Known competitor weaknesses or customer complaints, one per line or separated by semicolons. A weakness that names a competitor is shown on its card"
}
}
}| unique_capability* |
| string |
| What you do that others cannot/don't |
{
"type": "object",
"required": [
"target_customer",
"key_outcome",
"unique_capability"
],
"properties": {
"category": {
"type": "string",
"description": "Product category"
},
"key_outcome": {
"type": "string",
"description": "The main result customers achieve"
},
"your_sector": {
"enum": [
"logistics_tech",
"fintech",
"saas",
"vertical_saas",
"ai_native",
"ites",
"telecom",
"software",
"cybersecurity",
"other"
],
"type": "string",
"description": "Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear."
},
"product_name": {
"type": "string",
"description": "Your product/company name"
},
"business_model": {
"enum": [
"saas",
"services",
"connectivity",
"transactions",
"marketplace",
"hardware_software",
"investment"
],
"type": "string",
"description": "How you sell (saas, services, connectivity, transactions, marketplace, hardware_software or investment). Used to choose proof types; read from your inputs when not given"
},
"target_customer": {
"type": "string",
"description": "Who you serve (e.g., \"cloud security leads at mid-size fintech companies\")"
},
"customer_metrics": {
"type": "string",
"description": "Any customer results data (e.g., \"critical exposures down 70% in one quarter; audit preparation from 3 weeks to 4 days\")"
},
"unique_capability": {
"type": "string",
"description": "What you do that others cannot/don't"
}
}
}| string |
| Your core positioning statement |
{
"type": "object",
"required": [
"positioning_statement",
"target_customer",
"key_benefit"
],
"properties": {
"channels": {
"type": "array",
"items": {
"type": "string"
},
"description": "Which channels to cover, from website, linkedin, cold_email, sales_deck and product_demo. Others are listed as not covered; with none, all five are covered"
},
"key_benefit": {
"type": "string",
"description": "Primary benefit, written as an action (for example \"fix critical exposures first\")"
},
"your_sector": {
"enum": [
"logistics_tech",
"fintech",
"saas",
"vertical_saas",
"ai_native",
"ites",
"telecom",
"software",
"cybersecurity",
"other"
],
"type": "string",
"description": "Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear."
},
"product_name": {
"type": "string",
"description": "Your product name"
},
"business_model": {
"enum": [
"saas",
"services",
"connectivity",
"transactions",
"marketplace",
"hardware_software",
"investment"
],
"type": "string",
"description": "How you sell (saas, services, connectivity, transactions, marketplace, hardware_software or investment). Used to choose calls to action and commercial terms; read from your inputs when not given"
},
"target_customer": {
"type": "string",
"description": "Target customer profile"
},
"positioning_statement": {
"type": "string",
"description": "Your core positioning statement"
}
}
}